Adobe Experience Cloud Blog

APRIL 3, 2019

According to LinkedIn , 58% of sales and marketing professionals report that collaboration delivers improved customer retention. The post 4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Webbiquity

JANUARY 27, 2011

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Post on Google Buzz. Share this on LinkedIn. However, as your company grows, your marketing activities might need to scale as well. Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Author: Elaine Ip Live streaming is all the buzz lately. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Captivate Your Buyers. There are a variety of platforms you can use to reach your audience, many of which lend themselves to different audiences.

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. 2) Build Buzz. Brands can build buzz and awareness by participating in this event, especially if they include the popular hashtag.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Part of LinkedIn Learning, Lynda.com offers a number of massive open online courses (MOOC) on digital marketing.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

APRIL 7, 2015

The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. At the event, you could feel the buzz in the expo hall and sense the anticipation among the attendees as sessions assembled.

Marketing Management 48

Marketing Management B2B Thought Leadership Marketing Automation Services Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

Marketo 48

Marketo Digg Training Social Media 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function. In this book, Josh covers scalable solutions within the channel allowing marketers and salespeople to use LinkedIn as a comprehensive resource.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Part of LinkedIn Learning, Lynda.com offers a number of massive open online courses (MOOC) on digital marketing.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits.

Conversion 48

Conversion Urgency Marketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 1, 2016

Reddit is a massive forum and is making a very compelling shift towards the business sector with a buzzing and information-rich BusinessHub. LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 6, 2014

You can also leverage LinkedIn Groups or your internal community platform. A sweepstakes helps generate demand by creating buzz. How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 2) Offer a Discount. 3) Offer a Sweepstakes. Event Marketing'

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Vidyard

NOVEMBER 11, 2016

Terminus employed a video marketing strategy to raise awareness for account-based marketing (ABM), which was just a buzz word for the B2B marketing industry a year ago. With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. Check out Marketo’s Definitive Guide to Social Media. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Why We Like It: Ms. Bonus points for beautiful design and a killer sense of humor.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Adobe Experience Cloud Blog

APRIL 4, 2011

Create targeted email marketing tie-ins into new social media feeds through such sites as LinkedIn, Facebook and Twitter. Doing so can help you generate buzz and hopefully create an additional breadcrumb trail of re-tweets. Link followers to your latest blog post or email newsletter online through Twitter.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Share this on Linkedin. But Facebook? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Oktopost

JULY 13, 2023

Some will post multiple times a day, some will post once or twice a week – some will always have a string of stories live, while others will focus more on creating very detailed, thought-providing think-posts on LinkedIn. But, in all cases, they’ll stick with that social posting model like glue.

Social Media 62

Social Media Marketing AI Work Management Tools 62

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 4: Cost-Per-Lead (CPL). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. What blog posts are their readers sharing on Twitter, LinkedIn and Facebook, what posts are they commenting on and what type of questions are they asking.

Buzz 48

Buzz B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

MAY 23, 2017

You want to create social buzz around your event, so make it as easy as possible for attendees to know (and therefore, use) your event hashtag. Marketo’s branded hashtag trending on Twitter. Marketo’s social hub became a gathering spot and highlighted social activity . Live tweet as much as possible.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

NetLine

AUGUST 2, 2023

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

APRIL 24, 2014

In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. LinkedIn profiles. American Greetings also did a great job of creating some “pre-buzz.” These included: Email – subject lines and copy. Landing pages.

Video Marketing 48

Video Marketing Auto Responder Viral Marketing Buzz 48

Adobe Experience Cloud Blog

MAY 11, 2015

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. The bloggers were so impressed that their excitement produced huge buzz. Ask yourself which platforms they frequent. Which types of blogs are they likely to read?

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Vidyard

OCTOBER 9, 2015

The afternoon general session had Matt Heinz leading a terrific panel with marketers from Act-On, LinkedIn, Cetera Financial and HapnApp to talk about how these organizations are using video and what the future of video marketing might look like. It’s no surprise that Personalized Video got space campers buzzing on Day Two.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

Martech Advisor

MARCH 23, 2020

You can integrate it with apps from categories like advertising (Facebook, Google, LinkedIn, etc.), Mailchimp’s landing page creation tool allows you to set up landing pages to promote free downloads/gated content, run contests to collect email addresses, highlight products, or create a buzz. MailerLite.

Landing Pages 59

Landing Pages Marketing Automation Services CMS Development Digital Asset Management 59

Heinz Marketing

JULY 16, 2018

I just noticed earlier today, we have 404 mutual connections on LinkedIn. At the top of your LinkedIn buyer, underneath your title and your experience, it says, “Drift is the new way businesses buy from businesses.” They were commenting, and lot of social buzz around it, so this year you’re doing it twice.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Adobe Experience Cloud Blog

OCTOBER 17, 2011

LinkedIn: Typically regarded as the most business-centric social network. Twitter also offers news, trends, social buzz, and communal chatting. Identifying the Hottest Social Networks and Niche Sites for Your Target Audience was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. © 2011 WordStream, Inc.

Social Networks 48

Social Networks Ning Digg Emarketing 48

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Linkedin (83). Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

SEPTEMBER 15, 2010

Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Post on Google Buzz. Share this on LinkedIn. You can narrow search results to a specific timeframe and sort by date or source. Tweet This!

Social Media 100

Social Media Budget Programs Tools Media 100