41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. CPL thresholds will vary quite a bit based on the product and industry. MQLs require more education and follow-up to be converted to an SQL. .
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