report 
Martech
NOVEMBER 15, 2023
Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Consumers are looking to spend, and it’s not too late for marketers to act.
Salesforce Marketing Cloud
DECEMBER 12, 2022
During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. This makes customer connections harder.
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Directive Agency
FEBRUARY 22, 2019
At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Forrester Wave Reports. G2Crowd Company Comparison Reports.
The ROI Guy
OCTOBER 31, 2011
Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.
The ROI Guy
OCTOBER 22, 2010
According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Tom then served Gartner as a Managing VP.
Sprout Social
OCTOBER 4, 2022
In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.
Content4Demand
APRIL 18, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. About three-quarters (73%) of B2B buyers say they have less time to devote to reading and research, according to our findings in the 2019 Content Preferences Survey Report. A recent Gartner ranking of 87 U.S.
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