The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Hubspot

AUGUST 21, 2023

Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? Iterative assets – Ask AI to generate a tweet to promote an article or summarize the most important points of a whitepaper for its corresponding landing page.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89