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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

You need a SaaS marketing strategy that works. You don’t have a physical, tangible product, after all, to show off and promote. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. How is SaaS marketing different?

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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

In the world of social media, reach is everything. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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37 SaaS Content Marketing Statistics to Inform Your Strategy

Single Grain

There are many benefits to be gained by analyzing content marketing statistics for SaaS businesses who take their growth seriously. Diving into the latest data reveals a wealth of insights into current content marketing trends that can be invaluable for identifying the gaps in your content strategy you may need to fill.

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.) Doug Johnson. Morello, “U.S.