relationship 
Martech
NOVEMBER 15, 2023
Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. Consumers are looking to spend, and it’s not too late for marketers to act.
Salesforce Marketing Cloud
DECEMBER 12, 2022
During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. They don’t want to get the same thing as everyone else.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
OCTOBER 31, 2011
Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. of total IT time is spent on vendor management and procurement.
Directive Agency
FEBRUARY 22, 2019
In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Utilizing PPC campaigns to promote to these customer databases gives you a massive advantage when trying to maintain business or increase customer lifetime value (LTV). Forrester Wave Reports.
The ROI Guy
OCTOBER 22, 2010
Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).
Sprout Social
OCTOBER 4, 2022
In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I agree with you about the primacy of relationship and conversation.
Expert insights. Personalized for you.
116 
Let's personalize your content