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2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Facebook. Tweet This!

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

An electric buzz fills the air as you anxiously approach the slot machines. Before you jump into the data, we want to mention a bias in our sample. For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Need a few ideas to get started?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook). 9 Brands That Don't Do Traditional Marketing. Image via: HuffPost.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

The bottom line is that if you’re introducing a new trend, you’re going to have to convince consumers that it’s the next big thing. One of the easiest ways to effectively introduce a new trend is by letting someone else do the heavy lifting for you—ideally a trendsetter, fashion icon, or celebrity.