Buzz Marketing for Technology

SEPTEMBER 15, 2010

With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. Share this on Facebook. Post on Google Buzz. Submit tip to N4G. Tip this to TechMeme. This is really doing the PR industry a disservice.

PR 100

PR Conversion Ning Digg 100

Webbiquity

FEBRUARY 1, 2010

Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Facebook for Business SuperGuide by Interactive Insights Group. Facebook: Who you know; Twitter: What you know by Social Media Today. Adam Ostrow. Tony Verre.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

OCTOBER 6, 2016

Oh great -- Another article with blogging as a marketing tip.". But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency. 5) Public Relations and Earned Media. 1) Blogging. "Oh Look, I hear you.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Related articles. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hinge Marketing

OCTOBER 14, 2013

As a student at the University of Georgia, Lori worked as an editor on the school newspaper, becoming an early adopter of Facebook—available only to colleges and universities at the time. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Even though the post was almost a month ago, the brand’s content amplification strategy still includes frequent promotion of Jenner’s pictures, and its Facebook page is still experiencing over 100 percent growth in new likes. Stage 2: Growing Trends through Relatable Stories. After the photo garnered more than 1.4

Distribution 40

Distribution Merchandising Content Blogger 40

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Post it to your Facebook page. Talk it up on Facebook and the blog. Stelzner How to use FAQs to drive social sales (great tips!) It’s just more authentic and believable that way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 4, 2010

link] Ed Alexander RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] Maddie Grant How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] 3Hats Communications Tips to blog with a purpose.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JULY 20, 2010

In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. link] Katie Lance Great tips! In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips! RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Focus Communications Great tips!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Optinmonster

DECEMBER 3, 2023

Before we dive into the tips to increase conversions, it’s important that we are on the same page about what is a sales funnel and what you’re looking to optimize for in the different sales funnel stages. Quick Tip: Cross-promote your social networks on your blog! Pro Tip: Increase conversions with a pre-sell page !

Top of Funnel 103

Top of Funnel Conversion Rate Conversion Cross-Selling 103

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 24, 2010

[link] Tony Seruga 6 Required Competencies for Social Organizations [link] [link] Jodi Mallow Maas 6 Required Competencies for Social Organizations [link] [link] OneCoach 6 Required Competencies for Social Organizations [link] [great SM tips!

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] (great tip from @jaybaer) [link] AlzayCalhoun Using the "long tail" to reach even more customers [link] [link] interlinkONE "Does Your Blog Have a Long Tail?"

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 10, 2014

The main purpose of Google+ is not to be a direct competitor to Facebook; rather, it’s to add a social layer to the rest of Google’s products. In minutes, you can create a polished, professional image to use in blog posts, Facebook posts, etc. and to stay up to date with general internet buzz.

Social Media 152

Social Media Media Public Relations Work Management 152