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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161
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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

You have more than your fair share of opportunities to generate buzz and publicity for your new album. Look closely at the images and the engagement stats are crazy impressive. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Is packed with shareable stats and quick-hitting insights (40%). Along the way we’ll explain the research that prompted these recommendations.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Add Lee: https://plus.google.com/+LeeOdden. .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). It will probably hit 100k by this weekend.