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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. RSS feeds offer an easy way to stay updated with every piece of content a site has published.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

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The complete guide to online social listening

Sprout Social

What’s got your industry buzzing? Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What products are people digging?

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook. Tweet This!

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Five Benefits of Blogging for Business

Webbiquity

Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Blogs in contrast are interactive: I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc. Become a resource.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.