Remove Buzz Remove Event Marketing Remove Linkedin Remove Online Marketing
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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. Use of relevant keywords and phrases.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0