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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. A fast-moving industry like crypto or marketing may demand a higher share of topical content. You may think you’re already doing this — but I encourage you to take a closer look.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. Demand for those keywords, if it is increasing or decreasing over time, is measurable through Google Trends. SEO and marketing is creating social buzz (especially with Google+ ). Algorithms that comprise hundreds of criteria determine how websites rise or fall in rank for specific keywords.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. Whole Foods Market. Maybe they would still be a standalone company.

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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   Devising content strategy and content marketing tactics is becoming predominantly about publishing content that meet buyer demand for knowledge in the early stages of the buying cycle.    A recent meeting with a B2B organization illustrated this dynamic for me.    What’s going on?

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful! I will check it out.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Building demand for their unique point of view. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. Stumble upon something good?

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Post on Google Buzz. There are a few questionable statements in the book. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Share this on Bebo.