markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] < possibly. Im Jay Baer.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

B2B Marketing Savvy

AUGUST 27, 2009

If you like the read, please subscribe to my RSS feed. A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. No previous company-branded social media outbound campaign. Twitter blurs the line between marketing, PR, web, advertising, training, etc.

Case Study 40

Case Study Case Studies Barriers Buzz 40

markempa

JUNE 7, 2005

« In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? » Small companies blogging for leads while big companies watch Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Big companies are big targets. Why so few?

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

markempa

JUNE 6, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. A podcast version of the show is available via iTunes or the host website RSSRay.com. A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Many services started to pop up after that to create and host a social media news room for companies. Think about it.

Facebook 100

Facebook RSS PR Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report." © 2008 blubrry.com, a RawVoice Company. Welcome Guest. contact | about | create account | sign in. Find: Programs Episodes Friends News. For Immediate Release. Shel Holtz. Shows Description. " Visit.

Digg 100

Digg RSS PR Validation 100

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

JUNE 27, 2006

During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 116

Social Media Media Paid Search Agency PR 116

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

B2B Marketing Savvy

OCTOBER 29, 2009

Re-tweets of posts by others to keep the buzz alive. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Twitter and buzz opportunities move faster and break the mold. For a deeper dive, visit (your company name) at (link)”.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

NOVEMBER 9, 2005

If you are unfamiliar with RSS Feeds, or would just prefer email notification of updates to my blog, all you have to do is type your email address in the subscribe form on the left. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Comments RSS. Entries RSS. Comments RSS. Entries (RSS). and Comments (RSS). Wednesday July 9, noon EST. Hear StartupNationâ??s  REGISTER HERE. t make the live call?

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. The results. Tips on how to effectively promote your events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Need to see the increase in Twitter followers over time? link] jaybaer Yes indeed.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. So it seems that not only do companies need to enter the world of publishing, but undertake the role of digital librarian as well. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

SEPTEMBER 28, 2009

Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. Keeping pace with rapidly changing tools, transparency and regulation clearly presents a large challenge for PR/AR/IR company professionals. So… Who’s Doing What?

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

AUGUST 17, 2007

Be sure to give your audience a way to subscribe to get updates either via RSS or via email. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Leverage past archived and recorded (archived) events with email links. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Remember, the most important customer of EVERY company is Google. It makes little sense to me, but I still see it frequently and hear PR agency folks say “social media?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. Social Media results can’t be measured False. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

markempa

JANUARY 19, 2006

Based on the recent headlines, its safe to say that online lead generation (search, podcasts, RSS, etc.) Again, companies dont buy; people do. Again, companies dont buy; people do. Based on the recent headlines, its safe to say that online lead generation (search, podcasts, RSS, etc.) Again, companies dont buy; people do.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40