PowerViews with Ruth Stevens: The Science (not the art) of Marketing
ViewPoint
FEBRUARY 11, 2014
Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. We talked about this issue and about the sustainable relevance of direct mail and cold calling. Stay Tuned.
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