B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

APRIL 4, 2014

It also recognizes the buzz your site pages get on social media. Google changed its algorithm in the past couple of years to de-list sites that had less relevant links and other spammy SEO practices. Google now emphasizes a good user experience (fast-loading and ease of navigation across devices) and quality, in-depth content.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JULY 19, 2013

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

FEBRUARY 7, 2010

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite?

Ads 100

Ads Buzz Display Spending 100

B2B Marketing Traction

OCTOBER 21, 2011

The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.” It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago. ” Or, the “new white.”

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

JANUARY 20, 2012

Not only should you write and post them, but you should share them and get your contacts buzzing about them. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. Google loves that. New website programming languages make it easier to get found online.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

JANUARY 3, 2014

Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). By the end of 2013, Twitter had over 210 million users.

Planning 100

Planning Tactics Marketing Plans Trade Show 100