KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. smartphone users & 80% of the mobile users are interested in receiving alerts from the business companies of their interest over mobile. Mobile marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Sword and the Script | B2B

SEPTEMBER 12, 2023

Study after study shows buyers – at every stage of the buying cycle – consume more content , need more pre-sale interactions and require better outreach by SDRs. This means selling cycles are long and getting longer , and typically involve more stakeholders. Mobile search surpassed desktop search eight years ago – in 2015.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

KEO Marketing

FEBRUARY 18, 2016

In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. Tips for boosting engagement and web traffic from mobile users: As of last year, having a mobile-friendly website is a major SEO ranking factor.

Mobile Marketing 48

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 48

Biznology

DECEMBER 28, 2016

Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Marketing Insider Group

NOVEMBER 26, 2019

Others pull together data from mobile, desktop, and even offline sources to make better predictions about where the customer is in the buying cycle. Some tools can now recommend email copy tailored to each recipient’s communication style. Expect personalization to be a hotspot for martech’s evolution.

Trends 281

Trends Marketing AI Work Management Marketing Management 281

KEO Marketing

JANUARY 20, 2015

We have discussed the explosion of mobile device usage frequently here, and that huge shift in how people are accessing information will force marketers to change the way they track and connect with their target audiences. mobile marketing keo marketing marketing strategy' This is particularly important when it comes to retargeting.

Mobile Advertising 48

Mobile Advertising Mobile Marketing Buying Cycle Contact Marketing 48

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy. About KEO Marketing.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Biznology

SEPTEMBER 15, 2016

It’s not enough to code your pages as Accelerated Mobile Pages (AMP) , per Google’s specs. Though important, AMP pages just improve load times for your mobile users. You might have noticed that mobile users have high abandonment rates on your content and wondered why. intended audience, buy cycle state).

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

ANNUITAS

SEPTEMBER 3, 2015

The dialogue during the event was incredibly rich, as are the contents of the book that explores the concept that the buyers are driving today’s buying cycles and that these cycles are being driven by buying committees. Mobilizers: In the book, CEB deftly defines the types of people that are on a typical buying committee.

Buying Cycle 100

Buying Cycle Vendors Mobile Marketing B2B Sales 100

Biznology

JUNE 15, 2016

Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you.

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

Convince & Convert

FEBRUARY 20, 2015

Personalize your messages by speaking to each lead about his industry, his pain point, his stage in the buying cycle, etc. Mobile-friendly marketing is becoming more and more important. How do your emails and website look on mobile devices? How efficient and easy is interaction?

Lead Nurturing 166

Lead Nurturing Lead Scoring Lead Ranking Leads 166

Adobe Experience Cloud Blog

APRIL 20, 2018

Each content campaign should, for example, interact with users on one channel, greet them at their stage of the buying cycle on the website, and continue the conversation on the next channel to nudge them farther along in the buying cycle.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Martech

JULY 12, 2022

It’s all about consumer behavior and buying cycles. This becomes even more prevalent when so many consumers are buying online and the competition is one click, or one swipe, away. Read next: Boom in mobile activity on Prime Day.

Amazon 105

Amazon eCommerce Gartner Buying Cycle 105

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

NuSpark Consulting

JULY 23, 2017

Availability on mobile. If your sales people spend long hours away from their desks, the mobile app available for both iOS and Android offers real-time updates about any leads and accounts that are saved. The program also has an “Interested In” option to help you identify what topics are likely to get each prospect’s attention.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Martech

FEBRUARY 9, 2022

Or increase revenue by increasing conversion at key stages in the buying cycle? Do you want to improve visibility into the buying and sales cycles to optimize marketing engagement? Or do you want to reach the growing portion of your leads that are mobile users?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 3, 2022

Or increase revenue by increasing conversion at key stages in the buying cycle? Do you want to improve visibility into the buying and sales cycles to optimize marketing engagement? Or do you want to reach the growing portion of your leads that are mobile users?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Engagio

NOVEMBER 18, 2020

Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches. LiveRamp’s identifier works across channels, even given evolving restrictions to third-party cookies and mobile ad IDs, so B2B brands can work in a cookie-less world.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Kaon

JUNE 16, 2015

Using mobile and social technologies, immediately accessing data, ideas and inspiration and instantly communicating and collaborating is second nature for these digital natives. Mobile is the Movement. It is estimated that there will be more than 10 billion mobile devices by 2016, surpassing the human population.)

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Optinmonster

MARCH 7, 2024

Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales. They used a personalized exit-intent popup targeting visitors considering a purchase but about to abandon the site.

Enterprise Management 62

Enterprise Management Marketing Automation Services eCommerce Marketing Management 62

Biznology

FEBRUARY 3, 2017

They focused on both desktop and mobile users. By incorporating data from past activity, the company ensured that a wide variety of ad testing was done, essentially optimizing the advertisement’s impact based on where their customers were in the buying cycle.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Stevens & Tate

FEBRUARY 1, 2021

To reach today’s consumers, create a strategy that not only reaches them where they are looking, but also addresses what stage they are in the buying cycle. For instance, mobile technology is being adapted at a faster rate than any other consumer technology in history. Remember that a media plan is not one size fits all.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Hubspot

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. Adjusting for mobile will be essential and present new opportunities. And a lot of the content you create will need to fit that bill as well.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Zoominfo

JUNE 28, 2023

Support: How can you offer greater support during the buying cycle and beyond? A unified tech stack grants your teams greater mobility and creates more visibility into how all of your campaigns connect to one another. Productivity: Are there opportunities for more efficient ways of working at your customer’s company?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Optimize Your Website For Mobile: B2B marketers need to constantly test-run & optimize their mobile pages.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Biznology

NOVEMBER 15, 2012

You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

ClickZ

JANUARY 22, 2020

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ViewPoint

MARCH 19, 2015

For example, consider how mobile has opened the way for marketers to capitalize on context. 5) Mobile and Social Targeting: Most people are using their phones to shop, but not necessarily purchasing on them. Prospects may move back and forth from marketing to sales multiple times throughout the buying process.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Valasys

DECEMBER 5, 2019

Organizations will Prioritize audience- based structures: Amongst the most fundamental structural changes in the B2B marketing trends for 2020, optimizing the customers’ experience throughout their buying cycles will be the most important. The stage is all set for B2B marketing 2020. & smoothen sales enablement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. Mobile Business Insights ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: KoMarketing ). Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Televerde

NOVEMBER 2, 2020

” This allows brands to turn their posts into shoppable posts from which customers can buy products in real time, shortening the buying cycle. As stated above, your customers don’t want to leave your social media page to buy your products or services from another platform. Accept Payments on Social Media.

Social Media 93

Social Media Media Sales Qualified Leads Advertising Agencies 93

Choozle

SEPTEMBER 20, 2021

Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Hubspot

DECEMBER 13, 2019

If an outsized percent of shoppers decide to buy online after visiting a physical location, then it’s a safe bet to say the in-store experience is owed a lot of credit for those website sales. Some attribution models look at the entire buying cycle, while others drill down into specific channels. How do marketers do it?

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

B2B Marketing Traction

JULY 12, 2013

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

Biznology

JUNE 22, 2016

Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150