KoMarketing Associates
DECEMBER 8, 2015
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
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B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
NuSpark Consulting
NOVEMBER 10, 2013
Leads don’t happen overnight, especially if your marketing budget is moderate. Otherwise why do you have marketing automation? Likewise if you don’t have marketing automation, then you’re not sending quality content to prospects when they move through the buying cycle, and thus you’re missing sales opportunities.
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.
Tomorrow People
MARCH 8, 2018
Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing. So how does a content marketing approach take marketing so much further? Think of it like buying a car. Think of what you do when you’re planning to buy a car.
Full Circle Insights
MAY 20, 2022
Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals, so predictive analytics, a programmatic method to assess big data and derive predictions about the future could be a powerful strategy to leverage. Can predictive analytics help you accelerate the buying cycle?
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