The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. To improve engagement, build interaction into your site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Adobe Experience Cloud Blog

JUNE 24, 2009

  Best in class marketers will ‘follow’ the path so th ey know when sales should begin interacting and what information will be most useful to the prospect at a particular time.      Offers need to be relevant AND appropriate for the prospect's place in the buying cycle.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Involve: once they've taken action, make it compelling enough that they initiate follow-on interactions to learn more. Blog Phoenix Rising Twitter RebelBrown.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land. by Earnest about B2B.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Digital Marketer

OCTOBER 5, 2020

15:15 – The B2B buying cycle. So, uh, and I’m glad you brought that up because you know, in the world of, uh, the B2B buying cycle, you know, it starts with awareness, right? And then we, we do what we call it, vendor nurture with knowledge, right? Timestamps/Outline. 07:20 – Identifying your customers.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” How can every vendor be the ‘leading provider’ anyway?” What Tech Buyers Want From Content by Marketing Interactions. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. April 2009 Sales Enablement: Measuring its Impact.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

Webbiquity

NOVEMBER 28, 2011

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. 48% of Twitter users say they rarely or never check Twitter. And 73% of U.S. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100