Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. Are the visitors on the website really interested in buying products or services or are they majorly looking for after-sales services?

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Adobe Experience Cloud Blog

MARCH 28, 2013

For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Valasys

NOVEMBER 21, 2019

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions. Don’t Email Your Prospects Everyday.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Social listening is amongst the most crucial components of audience research.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Everything Technology Marketing

APRIL 8, 2010

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Adobe Experience Cloud Blog

JULY 21, 2017

An account-based content marketer creates and promotes content for your end buyer that addresses their questions and pain points and arms your sellers with something valuable to start or continue a conversation. Thus, having clear firmographics and psychographics is of the utmost importance.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Serving Personalized Pieces of Content: . Email Marketing is Here to Stay: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. In fact, 92% of companies say they see higher conversions from personalized emails. How they are implementing and utilizing their varying systems and platforms? Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Only, 10%-20% of all the ads are successful in driving conversions of some kind. In general, promoting awareness also drives conversions.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

SEPTEMBER 30, 2019

Once the client can understand the in-depth intricacies of the buying intent & engagement, they can opt for segmentation & sub-segmentation of their buying prospects to improve their niche-based targeting campaigns for generating higher conversions.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Employ Micro & Macro Influencer Marketing Strategies : .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Making customers the king in the brand stories are imperatives to optimize conversions.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 29, 2019

By activating the voice assistants by addressing “Alexa” or “Siri” or by simply activating the voice search functionalities on their phones the prospects have made interactions with search engines more conversational. With it comes to being conversational with searches, text-only searches can never beat voice searches. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Valasys

JULY 12, 2019

Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This helps brands in expediting conversions.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 23, 2019

Insights from the Intent data help the B2B marketers in running hyper-targeted campaigns across multiple channels, for expediting the buyers’ journey & bolstering the sales conversions. The primary criterion for the classification of data is that it should be related to the B2B industry.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

SalesIntel

SEPTEMBER 21, 2021

To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. You may want to ask for a phone number, based on your buying cycle and whether or not you have gained their confidence, but each extra field decreases your form conversion rate.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Attribution modeling for quantification & optimization of sales’ conversion rates generated through the ABM endeavors, technological constraints & lack of understanding of the ABM execution mythologies are also the prime areas of concern.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 20, 2019

People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. This happens as the potential customers are fed with dynamic pieces of content based on their stages in the buying cycles at the correct time, to drive conversions. .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO. The Average Time Spent by the audiences on the website.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

Outbound sales also need to be paid attention to as oftentimes, they help in driving excellent sales conversions. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting. Time to market).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Also, regularly cleansing the email list, running it through email verification & validation & removing outdated addresses helps the marketers in architecting a highly-yielding list for optimized sales conversions. Define the Key Performance Indicators (KPIs) for quantifying the endeavors of the email marketing campaigns: .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing, the marketers need to strategize their omnichannel content strategy, decide on the engagement & conversion metrics to quantify their content marketing strategies & align the Key Performance Indicators (KPIs) of the content marketing endeavors to those of their prime business objectives.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

SalesIntel

OCTOBER 16, 2023

Studies show that even the slightest investment in tailored marketing can help improve customer satisfaction rates by 20 percent, and boost sales-conversion rates between 10 and 15 percent. However, at the same time, research shows that personalization can help improve, and increase the customer buying cycle.

ROI 40

ROI B2B Marketing Personalization Planning 40

Hubspot

SEPTEMBER 26, 2013

So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. Conversion Path. A conversion path is a series of website-based events that facilitate lead capture. As Frank Gorshin says , “The finer the bait, the shorter the wait!”.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits. Creating SEO-friendly Content : .

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45