Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

JANUARY 19, 2023

Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting. In B2B marketing, decisions are often made by a committee or group within the company that involves several stakeholders who have an impact on the buying decision.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Exo B2B

FEBRUARY 7, 2024

From the outset, we should say “buyer persona” because B2B personas are semi-fictional representations of the people involved in the decision-making process in your target companies. The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.)

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Webbiquity

DECEMBER 4, 2018

Prospects love this, as research reveals that 87 percent of buyers select a vendor who provided them with relevant pieces of content at each stage of the buying process. Map Content to the Buying Cycle. It is an ever-evolving process which marketers can continually improve to empower sellers.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Sword and the Script | B2B

MARCH 26, 2024

Comment: A separate survey, which I covered recently, found that B2B prospects are “ 69% of the way through a buying cycle ” before they ever speak to a sales representative. 43% said it “offers concrete guidance and case studies.” This means prospects are doing their own research and making a short list all on their own.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

SEPTEMBER 7, 2010

Here is a process to get you started on the right track. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. Confirm your thoughts on the buying cycle with them. This is extremely important.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Social proof is the new marketing. Perfectly timed references.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Brand image, mission and values also significantly influence a buyer’s decision-making process. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

DECEMBER 6, 2022

Companies with simple marketing or sales systems (or no sales team at all), a shorter sales cycle, a smaller budget, or teams that only use one or two channels may find a single-touch model is a great option for them. There’s no need to over-complicate a process before it’s ready to become complex.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Zoominfo

JANUARY 11, 2021

Does your team have the process down? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Does your team have the process down? The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

ClickDimensions

NOVEMBER 16, 2022

Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. . 80% of businesses no longer rely on calendarized buying cycles to purchase software – Source . 77% of B2B buyers said their latest online purchase was difficult – Source .

Buy 97

Buy B2B Budget Programs B2B Sales 97

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ViewPoint

JANUARY 23, 2017

Their time and money was applied to generating leads that paid off, and included extensive nurturing across multiple buying cycles. When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits—the prospect/client, the team members, and the organization as a whole.

Account Based Marketing 120

Account Based Marketing Sales Qualified Leads Buying Cycle Comparison 120

PureB2B

MAY 30, 2022

For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. Downloads (whitepapers, case studies, eBooks). Most B2B buyers are already 57% of the way through the buying cycle by the time they reach out to a company for more information.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. And the buying phase often requires their sign-off.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

NOVEMBER 21, 2022

Long sales cycles. Disagreement about new processes. Problem: Long Sales Cycles Are Reducing Effectiveness. While you cannot force prospects to make quick decisions, you can make sure that your brand stays at the top of mind throughout the decision-making process. Problem: Internal Disagreement About New Processes.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Case studies. One of the key metrics to measuring the impact of your firm’s website is traffic. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The problem is, there are 4 key battles playing out in organizations: Task ownership (who does what in demand gen process). The Customer Buying Cycle Framework. Create : Automation expert.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Only B2B

NOVEMBER 15, 2021

Subscribers, email sign up, and social media followers, for example, may all be found in many types of material, such as: Whitepapers and video series for training Expertise interviews on important subjects Ebooks Blogs Webinars Newsletters Case Studies Corporate Decks. Multichannel Marketing. Source: Salesforce.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Simplifying and personalizing the buying process is now the key differentiator.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

The Marketing Blender

JULY 19, 2022

When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you. How To Build A B2B Marketing Funnel.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Marketing Interactions

APRIL 18, 2019

Instead, if we say something like, “when using our solution, helpdesk teams find they can cut 3 steps out of a 10-step process, reducing ticket resolution time by 3 hours” – now your prospect can visualize what you’re talking about. Complex Buying Processes Require Small Shifts.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 2) Start testing, seriously. You’ll be forgiven if you.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

PureB2B

JUNE 9, 2022

For email marketing, you must segment your leads according to their appropriate stages in your buying cycle. For example, for new prospects, send emails that promote your thought leadership content to help them familiarize with your brand, building trust between you both in the process.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

markempa

APRIL 6, 2015

You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. At the same time, the company expanded its email follow-up process and was able to increase the amount of personal data collected over time. Identify the prospect’s stage in the buying process.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. As buyer intent is updated, you can create a consistent process to get in front of the right buyers each week.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52