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Annuitas Group
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 Buying Cycle |
13 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP NOVEMBER 22, 2010 Four Reasons to be Thankful You’re a B2B Marketer With the ability of B2B buyers to research, collaborate with other buyers and educate themselves, they are looking to sales much later in the buying cycle. I have said over and over that there is no better time to be a B2B marketer. So, in the spirit of the impending holiday (I’m speaking of Thanksgiving. Relevance. | | | | | | |
| ANNUITAS GROUP APRIL 26, 2011 Five Myths of Lead Management Today many B2B marketers are buying into a similar idea: If they acquire a marketing automation solution, then they will wind up with a lead management process. Their self-directed path to buying has changed significantly. In addition, buyers are now demanding one-to-one communication as they drive their own buying experience. | ANNUITAS GROUP DECEMBER 21, 2010 Five New Year’s Resolutions for the B2B Marketer Secondly, it is vital to create a map for each profile’s buying cycle. It’s truly understanding the buying journey of each persona to whom your organization sells. These maps are guides that will enable you to deliver the most relevant content to the buyer at every stage of the cycle. This is more than just time to sale. | | ANNUITAS GROUP DECEMBER 22, 2011 Five New Year’s Resolutions for the CMO If the prediction from Gartner is true, then in less than eight years 85% of the B2B buying process will be done with no human interaction. There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle. | | | | | | | |
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ANNUITAS GROUP | MONDAY, FEBRUARY 28, 2011  Don’t Limit Your Nurturing
Over time, as the buy cycle moves along, the conversations between you and the buyer become deeper and more focused on specific, rather than general needs. So, as you can see, making sure that nurturing takes place at each buying cycle stage is crucial. To support his point, Mr. Hotz offered up this statement: “….y MORE >> -
ANNUITAS GROUP | WEDNESDAY, NOVEMBER 2, 2011 Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)
17% cited difficulty in getting buy-in or support from the C-Suite. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business. It’s imperative that marketing gains executive support. MORE >> -
ANNUITAS GROUP | WEDNESDAY, OCTOBER 6, 2010 What Do You Need for Successful Nurturing?
Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions. MORE >> -
ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010 Apples and Oranges
Lead Management is a set of six separate yet integrated processes – data, lead planning, lead qualification, lead routing, lead nurturing and metrics – that allow you to manage and measure every step of the buying process or sales funnel. Marketing Automation Technology. lead scoring). Get the idea? MORE >> -
ANNUITAS GROUP | TUESDAY, SEPTEMBER 7, 2010 5 Reasons Why Marketing and Sales Technology Just Won’t Work
A new cycle of inefficiency. m amazed at the number of organizations that buy off on technology without any forethought or planning with regard to the people part of the equation. In order to address this issue, develop a content map that defines the buying cycle of your customers. The result? MORE >>
- An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report ANNUITAS GROUP | SUNDAY, OCTOBER 17, 2010
- Three Things You Can Learn from the Process of Planning and Nurturing ANNUITAS GROUP | THURSDAY, OCTOBER 28, 2010
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