Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

The Point

JUNE 24, 2022

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer? Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

6sense

DECEMBER 6, 2021

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine stages of their sales process with what are really stages of the buyer journey. Your Funnel Is Not Their Journey.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer's Journey Digital Marketing Funnels 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Act on buyer interest data.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Lead Forensics

APRIL 3, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. The concept behind account-based marketing (ABM) is the same.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . But Dark Funnel visibility is much more than a neat trick. Validating visible buyer journeys. Check out the Ebook.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 1. Sales Enablement.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Marketing Insider Group

OCTOBER 6, 2021

As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. Image Source.

Top of Funnel 61

Top of Funnel Lead Scoring Lead Ranking SEO 61

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. You can purchase or access your data from the company that owns it. But what exactly is Intent Data?

Intent Data 118

Intent Data Intent Top of Funnel Marketing Automation Services 118

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. Sales Prospecting in the Age of Buyer Empowerment. Who are they?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 1. Sales Enablement.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Lead Forensics

APRIL 3, 2024

The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. But that’s a mistake, as a tailored marketing approach is likely to achieve a far higher conversion rate. The concept behind account-based marketing (ABM) is the same.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

The Lead Agency

JUNE 17, 2019

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5% increase in sales productivity and a 12.2%

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. In 2022, buyer journeys will continue to get more personalized. Simplified stack.

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

PathFactory

FEBRUARY 8, 2023

2023 is bringing economic volatility that has most B2B marketers scratching their heads. Sellers are having a hard time meeting their quotas, while B2B go-to-market teams are still depending on marketing tactics that are quickly going out of style—like cold calling and blanket email marketing.

Top of Funnel 64

Top of Funnel Marketing AI Cold Calling Funnel Advertising 64

Heinz Marketing

MARCH 16, 2022

By Payal Parikh , Director of Client Engagement at Heinz Marketing. We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago.

Marketing AI 105

Marketing AI Digital Transformation B2B Marketing Top of Funnel 105

SalesIntel

JULY 28, 2023

Consumers nowadays are more tech-savvy and digitally driven than ever before. While this has created opportunities for companies to reach their clients at nearly every touch point, it’s also driven them to put the customer at the center of sales, bringing on board new channels, tech, and incentives to drive business.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Martech Advisor

MARCH 20, 2020

Marketing is evolving yet again. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike. We used content for everything from demand generation to nurturing the funnel until “the handshake.” Change in Buyer Behaviour.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Inbox Insight

AUGUST 16, 2021

Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation? What does ‘good B2B marketing segmentation’ look like? Reading time: 3 minutes. Trouble in paradise.

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

The Lead Agency

JULY 18, 2019

If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel bottlenecks. 68% of organisations are yet to clearly define their sales funnel, missing out on the significant benefits that could otherwise be achieved.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Examples of first-party tracking pixels include: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

RebelMouse

AUGUST 30, 2023

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Examples of First-Party Tracking Pixels includes: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns.

CMS Development 52

CMS Development Top of Funnel Industry CMS Marketing Automation Services 52

Oktopost

JANUARY 12, 2021

For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. What is Customer Experience (CX)?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. It encompasses a vast range of marketing activities to create awareness and build interest in your product or service. Why should B2B marketers focus on demand gen KPIs?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. Driving this transformation is the B2B buyer journey, which has gotten longer and more complex. 82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. 1. Sales Enablement.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). Traditionally many lead nurturing programs work on the assumption of a relatively simple sales funnel, where prospects “at one stage” are encouraged to move “to another stage”.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. Expanded reach: People follow people rather than companies.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62