Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. This can turn CMOs into growth drivers.

Enterprise Management 97

Enterprise Management Business CMO Digital Transformation 97

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Leveraging analytics through the entire buyer’s journey.

CMO 65

CMO Peer-to-peer Enterprise Management Work Management 65

Martech

NOVEMBER 9, 2023

The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. The cooling of the investment is one factor in the slowing of the product landscapes, but other forces are at play, like the reduction of marketing budgets. CMOs who have become “data-driven” must now become performance-driven.

Marketing Management 112

Marketing Management Marketing Budget Budget Programs Vendors 112

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Buyers made a rational, logical choice if they were convinced your product was the best and it offered value for money.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Marketri

DECEMBER 11, 2023

Just like the Tour de France, B2B marketing is a journey, not a sprint, and in this thrilling journey, we discover that the challenging and endurance-testing nature of the Tour de France mirrors the relentless, data-driven efforts of B2B marketers. Meticulous measurement throughout the buyer journey helps keep those efforts on track.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. This is an increase from the 45 percent that said the same two years ago. Marketers and the Budget for Social Media. Back in August 2017, nearly 9.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

The Marketing Blender

JUNE 5, 2024

But what happens when your target audience doesn’t even realize they have a problem, much less that your innovative product or service is the solution? This strategic approach involves a multi-faceted effort, focusing on increasing awareness, fostering understanding, and ultimately stimulating desire for your product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

PureB2B

MAY 30, 2022

DemandScience CMO, Monica Sullivan , explains: “We’re beyond excited to announce DemandScience Intelligence.We will continue delivering the quality data and enriched buyer insights that our customers have come to expect from us. What’s on Deck for DemandScience Intelligence. Be on the lookout for upcoming announcements!

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

6sense

SEPTEMBER 29, 2021

B2B-revenue teams continue to have less control over the buyer journey, requiring a dramatic shift in the way they market and sell to today’s decision-makers”. By leveraging 6sense, we have moved to a much more targeted and personalized approach,” said Olivier Thierry, CMO of Quorum, a 6sense customer.

Account Based Marketing 62

Account Based Marketing Buyer's Journey Customer Satisfaction ABM 62

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ads Enterprise Management 92

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. They care about themselves.

Content Marketing 210

Content Marketing Work Management Paid Search Agency Marketing Management 210

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Read next: A look at the tech review space. Processing.Please wait.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

Heinz Marketing

SEPTEMBER 15, 2020

In a recent CMO Coffee Talk event just over 40% of CMO’s reported they are doing some form of influencer marketing. Don’t expect an influencer to change their point of view for your promotion or product. The current environment makes influencer marketing a more important element of any demand generation strategy.

B2B Marketing 131

B2B Marketing Advertising Agencies Planning Terms and Conditions 131

Crimson Marketing

NOVEMBER 5, 2013

” This is important for the CMO because he is interested in what can be done with this data. The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. Insights from Adometry CMO Casey Carey. Corporate Marketing Product Marketing'

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

MARCH 4, 2020

Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth. This is how (tactical) growth hacking for a product evolves into (strategic) growth marketing for the enterprise.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Let’s look at three factors: The B2B Buyer. The Changing Role of the CMO. The B2B buyer has changed in several fundamental ways: It’s a joint effort. The Data-Driven CMO. Think About This. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

OCTOBER 29, 2021

Dennis Publishing’s CDP journey . You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. Understanding buyer intent . based Dennis Publishing, at our recent MarTech conference.

Top of Funnel 107

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 107

Seismic

OCTOBER 28, 2021

In this new normal, buyer engagement consists of social selling, Zoom calls, and remote presentations. A buyer in 2021 starts their day at a desk, most likely in their home office. A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Tony Zambito

OCTOBER 26, 2020

Employing a goal-oriented approach towards buyers enables B2B companies to achieve their own goals. Buyer Goals Have Changed. Goals related to areas such as new product development, new market entries, growth strategies, and etc. Refresh buyer personas and buyer journey mappings.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Conversica

JANUARY 19, 2022

the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO). Greenberg brings more than 20 years of leadership experience, most recently serving as CMO of marketing automation platform, Act-On.

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO). Greenberg brings more than 20 years of leadership experience, most recently serving as CMO of marketing automation platform, Act-On.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

Modern B2B

AUGUST 14, 2023

I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends. In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Kaon

JANUARY 9, 2017

If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. We were typically very tactical and product-focused. evolving content 2.)

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

Strategic-IC

FEBRUARY 18, 2022

It was very much a Sales-led culture where Sales were the main interlocutor with the client - the guardian of the relationship, the educator - the oracle of all wisdom on the product they were selling. The bar has been well and truly raised for Sales to be part of that journey, to take part, and to add value to the conversation.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Heinz Marketing

JUNE 14, 2021

This week’s show is called “ The Power of Resilience in Marketing ” and our guest is Cay Gliebe , SVP Marketing and Product Management for OneSource Virtual. She is the SVP of marketing and product management a One Source Virtual , Cay Gliebe. How important is it to add product to that alignment mix?

Top of Funnel 136

Top of Funnel Paid Search Agency Work Management B2B Sales 136

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Content4Demand

NOVEMBER 16, 2021

It tells you what your prospects and customers are interested in with regards to your brand, products or services. This requires a business to have not only a good understanding of its brand, products and strategy, but also an understanding of its customers and what their journey looks like.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Engagio

APRIL 11, 2018

67% of the buyer journey takes place digitally, according to SiriusDecisions. When someone reads articles and/or views content on your product category in your space on reputable third party sites/content communities. John Steinert, CMO of TechTarget. That data is then used for analytics, routing, scoring, and so on.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Tony Zambito

NOVEMBER 1, 2015

B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Engagio

APRIL 23, 2020

Marketing organizations need to proactively research ways to use advanced online production, augmented reality, and offline channels to create more immersive virtual experiences for prospects and customers. CMO, Sendoso. CMO, TechTarget. CMO, MarvelMarketers. CMO, Lessonly. Dan Frohnen. . . John Steinert. . .

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

6sense

MAY 31, 2018

Box CMO Carrie Palin said , “6sense enables us to be more intelligent about everything we do based on an understanding of which customers are in-market and where they are in their journey.”. b) Strategy Focused Criteria: Product Roadmap. Product Vision. Two Worlds Converge: Predictive + ABM. Contact Selection.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48