KoMarketing Associates

AUGUST 6, 2019

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. What Are B2B Buyer Personas? For online marketers, buyer personas can provide direction in the channel-specific campaign development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 114

Lead Generation Personalization Marketing & Strategy Marketing Strategy 114

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Marketing Insider Group

NOVEMBER 17, 2020

Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Start with a Strategy. Image: SEMRush. Image: CMI.

Marketing & Strategy 359

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 359

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. It’s going to take some work.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. It’s going to take some work.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

The Marketing Blender

JUNE 5, 2024

Let’s explore the difference between lead generation and demand generation, reveal when demand gen is the missing piece of your puzzle, and share actionable tips to build a strategy that makes your market crave what you have to offer. What motivates B2B buyers? Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Read on to discover our top five takeaways from the webinar. The key is to tailor this content to specific audiences within a unified campaign.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

MARCH 21, 2024

Engagement (Middle of the funnel or MOFU) When moving down the funnel into the engagement stage, focus your efforts on building personalized connections with your buyer personas through content, retargeting strategies, and website personalization.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

Webinar Metrics 100

Webinar Metrics Marketing Mix Content Marketing Planning 100

SmartBug Media

SEPTEMBER 24, 2019

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Buyer personas allow you to target and attract the right people to your website like sweet-smelling pheromones.

Buyer Personas 73

Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tiecas

APRIL 23, 2024

To adapt, manufacturers must embrace inbound marketing as a core strategy. Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

MarketJoy

AUGUST 3, 2018

MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. There MarketJoy’s VP of Customer Success – Curtis Bendt discussed about B2B buyer personas and their changing behavior while buying any product or service. Get a Free Quote. contact-form-7].

Webinar Metrics 53

Webinar Metrics Purchase Buyer Personas B2B 53

MarketJoy

JULY 13, 2018

Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. This webinar will be presented on 26th July 2018. This webinar will be presented on 26th July 2018. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 115

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 115

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

The Mx Group

AUGUST 16, 2017

B2B Marketing Strategy. Brand Strategy. Buyer Strategy. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We are in the early stages of persona use and development. News & Events.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Launch Marketing

JANUARY 12, 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. As we take on a new year, it’s always in your best interest to think of tactical ways to level up your marketing strategy.

Marketing Strategy 135

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 135

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. One thing to especially focus on is the persona’s pain points.

B2B Marketing 109

B2B Marketing Buyer Personas Paid Search Agency B2B 109

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. 97% match”). Let’s examine how to use personalized content in your marketing.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Lake One

NOVEMBER 23, 2022

Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers. Choosing the Right Strategies: Content Marketing for Startups. Content marketing strategies are not one-size-fits-all. All content should attract and resonate with your buyer personas.

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75