Marketing Insider Group

JANUARY 21, 2022

Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. You’ll also need to know how to choose the right social media platforms for your buyer personas. Think about your unique value proposition and key differentiators. The same is true for your audience.

Social Media 317

Social Media Organization Media B2B 317

Tony Zambito

JULY 6, 2011

As an individual with a background in marketing and sales, I began to think of how this could be a process to help make informed decisions not just about users but also buyers.    I wound up on a path afterward searching for a way to make buyer personas a reality. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Launch Marketing

FEBRUARY 7, 2024

Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. How is your product differentiated compared to competitors? Create buyer personas to better understand how to craft the messaging for your product. What does your timeline look like?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these key tasks to create impactful social media reports: Benchmarking performance against competitors and industry standards to identify opportunities for improvement and differentiation.

Social Media 88

Social Media Marketing Attribution Automation Personalization 88

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. To optimize your efforts, it’s crucial to differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). download an asset, register for a webinar, etc.).

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Zoominfo

JUNE 28, 2023

Audience research and targeting Whether you’re launching a new product in a new market or relaunching an existing product in an existing market, research is key. Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

KoMarketing Associates

DECEMBER 5, 2017

Improving personalization through the refinement of buyer personas and customer journeys. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Launch Marketing

JANUARY 11, 2023

Research Competitors. While many marketers understand the importance of conducting research for understanding how messaging is working and how effective other marketing efforts are, many tend to overlook competitive research when it comes to defining or revamping brand messaging. Understand Buyer Personas and Target Audience.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Valasys

JULY 15, 2021

Do your Research. Here’s what your email marketing research should include: Your primary objectives of email marketing. All this research will help you increase engagement and brand awareness, which is one of the main marketing objectives for 67% and 59% of marketers. Define your buyer personas.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. Levelling up buyer personas is a great way to familiarize yourself with customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

SmartBug Media

DECEMBER 29, 2022

In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer. They are based on market research, customer demographics, and responses from surveys and interviews.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Hubspot

JANUARY 21, 2020

A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Target audiences are used to define the buyer persona of a business, as well. Target audiences are used to define the buyer persona of a business, as well.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Hubspot

FEBRUARY 24, 2015

Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. 1) Too many personas.

Buyer Personas 28

Buyer Personas Top of Funnel Inbound Marketing Psychographics 28

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

ClearVoice

MARCH 9, 2020

Differentiation. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. When shouldn’t they?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Circle Studio

FEBRUARY 26, 2020

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Tomorrow People

OCTOBER 24, 2017

It’s almost limitless how the hub can configure around a particular buyer type.”. Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. What you can learn from them. Taco Bell: Becoming a Broadcaster.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

OCTOBER 22, 2019

Finding and researching your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. Start with larger personas. Start with larger personas. Use existing demographics data. This post is going to help you do exactly that.

Buyer Personas 94

Buyer Personas Tagging Demographics Advertising Agencies 94

ClearVoice

MARCH 10, 2020

Verticals can be industries, company sizes, or demographics. Because you work across multiple verticals, you need to differentiate messaging for each one. When applying content strategies to vertical content, messaging success depends on analytical research and human observation. Why vertical content matters.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hubspot

APRIL 12, 2021

Research suggests only 3% of buyers trust sales reps — the only people they trust less are car sales personnel (technically still within the sales field) and politicians. That often means designing a strategy around specific price points, buyer personas, or product tiers. Self-service Sales.

SMB 73

SMB Planning Sales Cycle Buyer Personas 73

Circle Studio

DECEMBER 28, 2017

According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. The Role of Thought Leadership Content in the B2B Buyer’s Journey. Conduct One-on-One Interviews to Build Effective B2B Buyer Personas.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ClearVoice

JANUARY 20, 2019

According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. By demographics. One way to divide up your customers is by demographic variables, such as income, age, ethnicity, marital status, and occupation. By other variables. Craft the new segments.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Identify whether you can engage your customers in a differentiated, relevant way over the long term. 5: Mine the Data.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

SmartBug Media

OCTOBER 18, 2019

Differentiating from competition. Step 2: Create Your Customer Personas. If you haven't created detailed buyer personas for your ideal buyer, take this opportunity to do so. Your ideal buyer persona should include things like: Job titles or functions. Target buyer persona. Company size.

Planning 67

Planning Buyer Personas Marketing Management Paid Search Agency 67

Sharpspring

APRIL 15, 2021

These could be generic or specific, based on demographics, customer attitudes toward a product or service, behavior traits, social status, and much more. Stable demographics – women as a group aren’t going away, but marketing to snowboarders in the summer might be less lucrative. Market Segmentation Characteristics.

Segmentation 86

Segmentation Work Management Marketing Management Planning 86

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

DECEMBER 11, 2019

To find out, I dove deeper into the cold, hard facts that researchers have discovered about the generational similarities and differences. Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Stevens & Tate

OCTOBER 15, 2019

Don’t assume you already know them, and instead take the time to do some research. You want to figure out your brand’s buyer persona. This includes your audience’s demographic and even their psychographics, such as their goals and motivations. You first need an understanding of the clients you want to reach.

Brand Identity 40

Brand Identity Branding Buyer Personas Psychographics 40