Zoominfo

MARCH 4, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). Engagement looks different between warm and cold leads. Build a list of lead qualifying questions (i.e.,

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

MARCH 8, 2022

The more complete and accurate the data, the more likely it is that your marketing and sales efforts will align with the needs of your target customer. What is the impact of bad data on sales and marketing? Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. For all this to happen, cleansing data is important.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. That’s why I’m sharing five easy ways to improve your buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 3, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Use your defined buyer personas and ideal customer profiles (ICPs). Engagement looks different between warm and cold leads. Build a list of lead qualifying questions (i.e.,

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. These are the leads most likely to convert.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. Distinguishing Prospects from Leads It’s crucial to understand that “prospect” and “lead” are not interchangeable terms.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. These are the leads most likely to convert.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

DealSignal

JULY 27, 2023

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

SalesIntel

MAY 17, 2021

Not everyone at your target account is going to be a buyer persona. Data Hygiene Is the Key. Email marketing is a viable lead generation technique. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DealSignal

MAY 15, 2023

Cost savings: Sending emails to invalid or non-existent addresses wastes resources and can lead to higher bounce rates. Data hygiene and accuracy: Email validation software helps maintain clean and accurate data by removing duplicate, fake, or improperly formatted email addresses.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

APRIL 15, 2018

Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. You analyze this data and notice a correlation between average deal size and lead source. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JANUARY 23, 2019

Building A Sales Lead List 1. Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. Contact ZoomInfo to learn more about our leading marketing and sales intelligence solutions. Let’s get into it!

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). The solution?

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 29, 2019

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. Are you trying to increase brand awareness, generate more leads, improve customer engagement, create new business opportunities, or a combination of all of these things?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Leadspace

SEPTEMBER 11, 2019

There are a number of uses for your marketing data that can exponentially help your sales and marketing teams to generate more leads, customers, and revenue for the company. Let’s dive into a few of the top use cases for your marketing data. These campaigns rely on consistent nurturing and education of the leads.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

NOVEMBER 28, 2018

Bad data costs U.S. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success ( source ). There’s no way around it, static data is a modern-day death sentence to the success of any organization. Progressive persona profiling.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Do you have a buyer persona?

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

But high performing marketers are doing the opposite, they license data and analytics tools and train their team to bring data capabilities in house. To be successful with ABM you need – Data, Account Planning, Content, Execution and Measurement – yes ABM is a data challenge not a media challenge.

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58