Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. You can avoid this by maintaining clean data.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. That’s why I’m sharing five easy ways to improve your buyer personas.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 5, 2018

Data Hygiene and The Future of Recruiting. Think about it: The competitive nature of recruiting means the company that reaches a candidate first is most likely to secure an interview with him or her—and, you can’t do that without the right data. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. DiscoverOrg.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Scoop.it

DECEMBER 28, 2021

Craft Your Buyer Persona. Before you begin any other step, you first need to define your buyer persona. Also called an avatar, your buyer persona lists important traits that each qualified prospect should have, such as: Age Income Role / Title Industry Pain Points. One is bound to convert at a higher rate.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

APRIL 15, 2018

Keep reading for our guide to a data-driven sales strategy. What is a data-driven sales strategy? On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

OCTOBER 29, 2019

But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. We’re learning that although data is an incredibly necessary resource, information overload is a real thing. List brokers used dubious tactics to gather data and offered limited customization.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

DealSignal

MARCH 17, 2023

That’s why we’ve created this guide: to help you make an informed decision between two of the most popular options on the market – DealSignal vs ZoomInfo. One of the key benefits of DealSignal is our commitment to data quality. One of the biggest limitations of ZoomInfo is its static data.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

Here are our top tips for optimal database health: Perform a Database Audit: The first step towards proper data management is to perform an audit on your existing contact database to uncover inaccuracies, errors, and missing information. Do you use web forms to collect your data? Or do you rely on manual data entry?

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Although that alone should be enough to convince you to make the switch to dynamic data management, here are four more compelling reasons you can’t afford to ignore this massive shift in the world of business data: 1. Dynamic data enables a customer-centric business strategy across all departments. Progressive persona profiling.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

DealSignal

MARCH 22, 2023

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Steps to Creating Buyer Persona Profiles [Infographic].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

DealSignal

JUNE 3, 2021

Good CRMs can use historical data to predict the likelihood of a lead converting, and your team can focus lead nurture and sales efforts on leads that score higher on the scale. But here’s a little caveat that even the most seasoned marketers may overlook: CRM data accuracy and reliability.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Leadspace

SEPTEMBER 11, 2019

Let’s dive into a few of the top use cases for your marketing data. Also known as a buyer persona or customer avatar, a customer profile is a description of your ideal customer. Instead, you should be creating more focused customer profiles, complete with age, buying interests, hobbies, career information, and so on.

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

You have information the marketing team might need, so make time to share that feedback with marketing at a regular cadence. . . Information on both sides is gold and you’d better be sharing what’s working and what’s not. . Identify any gaps in tools, resources, information/data, etc., Eric Olson. Matthew Perkins.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

NOVEMBER 28, 2018

Although that alone should be enough to convince you to make the switch to dynamic data management, here are four more compelling reasons you can’t afford to ignore this massive shift in the world of business data: 1. Dynamic data enables a customer-centric business strategy across all departments.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Without a clear and concise data-driven marketing strategy, B2B marketers lack the ability to effectively acquire, organize, analyze and translate customer information into actionable insights.

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58