Remove Buyer Personas Remove Curation Remove Custom Publishing Remove Lead Generation
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Connecting with your customers digitally means building trust and establishing a loyal relationship. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Web design services will help your company curate a site that actively attracts and engages new visitors.

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The Role of AI in B2B Marketing

Binary Demand

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. That’s where strategy comes into play.

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Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Find a Golden Mean.

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What social media tasks to automate and what to personalize

Sprout Social

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. But what does their day-to-day life actually look like?

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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

Does your company serve multiple buyer personas ? But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. There was no way to segment audiences or to target posts so only the right persona would see them. Start publishing live.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Along the Buyer’s Journey, blog content is excellent high-level awareness stage nourishment for your buyer personas , who are seeking neutral educational content to determine whether their problem is solvable and what the solution requires. This post was originally published in May 2018 and has been updated.

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Failure to Launch: 7 Challenges Preventing a Successful Inbound Marketing Strategy

Lake One

The whole point of an inbound marketing strategy is to attract targeted and qualified leads and turn them into customers, so your strategy needs to be built around those clear buyer personas and have a plan in place for each stage of the buyer’s journey. Image Source: HubSpot.com.