Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. For this reason, the experts at ZoomInfo put together the following infographic.

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

NOVEMBER 4, 2018

As the modern buyer’s become more sophisticated and educated, sales teams have pivoted away from spray-and-pray outbound strategies to more consultative outreach. Research and find contact information? Invest in market intelligence to automate workflows and enable sales technologies. ZoomInfo can help!

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. ZoomInfo is here to change that with our latest release, Salesforce Sync. Do we have a history of reaching out to this contact?” “Has Demand Gen marketers are certainly no stranger to list development.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

JULY 25, 2018

Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The value of this data to your marketing team cannot be overstated. Table of Contents [Open] [Close] What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

APRIL 18, 2018

When a poem is bad, it’s uncomfortable to get through and leaves readers confused— just like bad content marketing. Today’s infographic is here to help you answer the following question: Are you sending targeted marketing or bad poetry? And there you have it— our guide to more targeted marketing campaigns.

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JANUARY 28, 2018

Check out some of our other infographics: A B2B Marketing Thanksgiving [Infographic]. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Zoominfo 153

Zoominfo Urgency Marketing Buyer Personas B2B Sales 153

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal’s global network provides access to over 25 million companies with 1 billion contacts.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The value of this data to your marketing team cannot be overstated. Table of Contents What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Think about how much contact and account data your sales team needs just to prospect. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. In a Nutshell: DealSignal vs Apollo.io Read on to discover the comprehensive benefits of choosing DealSignal vs Apollo for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Predictive Response

JANUARY 3, 2023

One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. You can also use any current contact or lead data that you have in your Salesforce as well.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Buyers who were initially contacted via cold call spent the most money with your organization. This includes sales technology, marketing technology, and even customer service technology.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

NOVEMBER 9, 2020

Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? Marketing Funnel vs. Sales Funnel Resources. The traditional sales funnel is a stage-based approach to turning prospective leads into buyers.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. They’ve already gone through the awareness stage of the buyer’s journey. But it’s also important to consider several issues that prevent converting leads into buyers.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

APRIL 4, 2018

Account-based selling isn’t a new concept– but it’s recently exploded as a common practice in sales and marketing circles. In fact, 86% of sales and marketing professionals have begun using targeted account strategies to generate new business for their companies ( source ). 3. Create specific buyer personas.

Ideal Customer Profiles 178

Ideal Customer Profiles Buyer Personas Marketing Automation Services Work Management 178

Zoominfo

JANUARY 27, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. One of the best ways to do this is by examining your buyer personas and ICP. Identifying the characteristics of your ideal buyer should be the starting point toward a deeper understanding of the problems facing your prospects.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Zoominfo

MARCH 18, 2018

If we’ve worked in sales for any amount of time, you know how important sales outreach is. For those who aren’t as familiar, sales outreach is just what it sounds like: The process of reaching out to and engaging with prospects in a meaningful way. And there you have it— the definitive guide to sales outreach.

Outreach 225

Outreach Top of Funnel Zoominfo Buyer Personas 225