Only B2B

NOVEMBER 20, 2023

Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year? Considering most marketing activities have gone digital, data has taken a significant place. Also, personalized communication becomes super easy!

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. While both look to define your buyers, ICPs are account-based while Buyer Personas are lead-based.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. It’s a marketer’s worst nightmare. Bad buyer personas. What is a buyer persona?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. The different types of intent data.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 3 Ways to Operate a More Data-Driven Marketing Program. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

FEBRUARY 18, 2024

Understanding this distinction is pivotal for refining your sales and marketing strategies to focus on the most promising opportunities. Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

JULY 27, 2023

Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. These are all time-consuming tasks that can easily be taken off your plate.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Scoop.it

DECEMBER 28, 2021

That way, you can implement the right system for your sales team and consumer market. Make your sales process more efficient – when your marketing team can identify better leads, they can create better content. Craft Your Buyer Persona. Before you begin any other step, you first need to define your buyer persona.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. Analyze and apply your data.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SalesIntel

MAY 17, 2021

This typically comes into practice when email marketers are trying to build trust within a large email list volume at one time. Not everyone at your target account is going to be a buyer persona. Data Hygiene Is the Key. Email marketing is a viable lead generation technique. You will have a few bounces.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Let’s get into it!

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Structuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. But, fear not dear marketer. How to Manage Expectations Around Marketing Vanity Metrics. Create Unique Branding.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

DealSignal

JUNE 3, 2021

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Leadspace

SEPTEMBER 11, 2019

Marketing data is of prime importance to marketing teams in every company. That is because this data can help a business to do things they wouldn’t otherwise be able to do and understand so many things about their audience they wouldn’t otherwise be able to understand. Sounds great, right?

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Marketing celebrates only when sales does.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Zoominfo

NOVEMBER 28, 2018

Yet, when you look at the impact data has on the average business, things become slightly more complicated. Here’s what we mean: In the past, organizations mainly relied on static data to conduct sales, marketing, and operations. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. The results are paying off in content that truly speaks to the buyer. July 1, 2010 to July 31, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40