Martech Advisor

AUGUST 20, 2019

Pairing an agile approach with the ever-changing buyer persona isn’t such a crazy idea anymore, is it? As buyer needs change, marketing teams must be quick to identify what exactly is changing and what they need to do on their ends to keep up with it. This is when the puzzle pieces start to align.

Amazon 51

Amazon Top of Funnel Cross-Selling Buyer Personas 51

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

A good example of this can be seen in many television commercials, that build a story around the product instead of doing a ‘hard-sell’ By emotionally engaging your audience, you improve your chances of converting buyers emotionally. Social Proof.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Cross-Selling Television marketing 48

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Fight Frugalnomics with Outcome Selling? the value referring to the specific "know how" your clients need to achieve an outcome.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Martech

JUNE 27, 2023

Sell, close. Over the years, we have learned a lot about what business buyers need to make their purchase decisions. Specifically: Content relevant to their immediate need. Pricing details. Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. Generate a lead.

Marketing Websites 97

Marketing Websites Marketing Management Peer-to-peer netFactor 97

Sana Commerce

FEBRUARY 21, 2023

B2B healthcare buyers are demanding more online capabilities B2B medical supply customers are now actively looking to do more researching and purchasing online. Recent research suggests 90% of healthcare equipment buyers identify suppliers online. However, but it’s one that can be —at least partially— filled by selling D2C online.

Marketing AI 52

Marketing AI Trends Amazon Cross-Selling 52

accelerate agency

APRIL 11, 2023

This is incredibly convenient for small businesses and startups as they can pick a pricing structure to suit their budget and reduce maintenance costs that often arise using traditional software. Adopting a SaaS business model over selling traditional software installations can benefit both the supplier and consumer.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. Common traits of B2B sales High-cost and/or recurring contract pricing. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. My first job was selling Honda cars. often reveals the real value point for that buyer. 18) Aaron Dun , CMO at Intronis. Follow @ajdun.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. 4) Get Active About Upselling and Cross-Selling. Who’s to say that customer’s sales cycle is over?

Email Marketing 28

Email Marketing Cross-Selling Lead Scoring Lead Ranking 28

The ROI Guy

APRIL 21, 2010

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. in incremental benefits. • A payback of less than 3 months from deployment.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Webbiquity

OCTOBER 8, 2019

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. That means the business buyer needs to justify the need (why is this better than the way we do things now?)

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Single Grain

AUGUST 6, 2019

Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. For different types of businesses, buyer needs at the problem/need recognition stage – top of the funnel (TOFU) – are different. Stage 1 – Problem/Need Recognition.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Convert

AUGUST 15, 2022

Content doesn’t just have to be related to the brand, but it has to guide buyers through the various stages of awareness to becoming familiar with a solution. Even if you sell a relatively uncomplicated product, high-quality value-first education creates memorability and cements brand awareness. It also earns you backlinks.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59

Metadata

FEBRUARY 16, 2021

We can see where the discovery started and ended, where the demo happened, where the pricing was discussed and where next steps were brought up or not. And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean? She’s rocking it.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52