Buyer Need Buying Cycle Paper White Paper 
The ROI Guy
JANUARY 25, 2011
Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?
Webbiquity
DECEMBER 4, 2018
Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs. Map Content to the Buying Cycle.
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Madison Logic
AUGUST 9, 2023
T-Mobile for Business’s multi-channel approach with ABM Content Syndication and ABM Display Advertising allows their content to be where buyers need it. For example, when targeting top-of-funnel accounts, they can leverage thought leadership pieces and white papers to those buyers.
NuSpark Consulting
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Offer: Educational white paper.
Sana Commerce
FEBRUARY 21, 2023
Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business.
The Mx Group
MAY 5, 2017
Steve’s talk came down to this: The relationship between buyers and sellers has changed. Buyers’ needs, not yours, drive the purchase process. And your buyers demand an engaging experience. Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with.
Ambal's Amusings
MAY 27, 2010
When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. After the event, you have it transcribed.
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