Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 350

Buyer Intent Top of Funnel Intent Marketing AI 350

Tony Zambito

JULY 17, 2016

Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development. The many articles, books, and promotional material written about buyer personas, in general, are missing this key point.

Intent 100

Intent Buyer Personas CMO Work Management 100

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator’s advanced search filters help you find prospects that specifically fit your target market. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This is the data you directly collect across your marketing tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

Intent 90

Intent Paid Search Agency Allocation Marketing Budget 90

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

NetLine

APRIL 23, 2024

Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are. It tells you what buyers have been searching for, where they are searching, and why. And, for many, intent data is the key to bringing about this alignment.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. Dependent on source, analysis and the action itself, intent data can be used in multiple different ways to help support greater overall marketing objectives. This is why a similar significant objective is to….

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

NOVEMBER 29, 2023

Based on marketing engagement and activity as well as persona and industry, the goal is to find prospects who fit your buyer persona and are showing direct interest in your product or service. The final piece is buyer intent data to track which companies are actively researching your company and similar solutions.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. Use Content Syndication to Attract In-Market Buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Buyer Intent data . Psychographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SalesIntel

SEPTEMBER 13, 2021

Your sales and marketing teams spent a lot of time and effort answering this question. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. What is Marketing Qualified Lead. SQLs come through marketing and advertising before they reach the sales team.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? In this article, you will discover the untapped potential of this data to take your marketing game to the next level. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Armed with this information, the possibilities for Marketing and Sales functions seem endless.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. The Dark Funnel is brimming with anonymous buyer intent data. Your team gains a clearer picture of buyer personas. The benefits go on.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Inbox Insight

MAY 31, 2019

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. The success of your Account based marketing strategy depends on the quality of your research. 87% of B2B marketers agree that ABM delivers higher ROI than other strategies ( ITSMA ). Reading time: 4 minutes.

Account Based Marketing 71

Account Based Marketing Demand Generation Allocation Planning 71

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects. These accounts require targeted engagement from your sales and marketing teams to convert them into long-term customers and brand ambassadors.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects. These accounts require targeted engagement from your sales and marketing teams to convert them into long-term customers and brand ambassadors.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

APRIL 6, 2022

As a marketer, generating leads on a consistent basis can be a challenge. This is why Salesforce can be such a crucial piece of the marketing ROI puzzle. On top of that, you’re also able to add custom data fields for your specific sales/marketing needs. Breaking Down Salesforce Data. Leveraging Customer Data in Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

APRIL 6, 2022

As a marketer, generating leads on a consistent basis can be a challenge. This is why Salesforce can be such a crucial piece of the marketing ROI puzzle. On top of that, you’re also able to add custom data fields for your specific sales/marketing needs. Breaking Down Salesforce Data. Leveraging Customer Data in Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 98

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 98

Conversica

JANUARY 8, 2020

For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. This includes building target buyer personas that involve roles and responsibility within the company, pain points, current challenges and overall goals.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Before we dig into what a third-party content syndication partner should provide you with, let’s take a quick look at why this approach to marketing is so valuable.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62