Buyer Intent Buyer Personas Buying Cycle Marketing 
KoMarketing Associates
MAY 4, 2017
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?
DealSignal
APRIL 10, 2024
When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This is the data you directly collect across your marketing tech stack.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
AUGUST 24, 2021
I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content. Aim Earlier with Your B2B Content Marketing Strategy.
Marketing Interactions
AUGUST 8, 2021
This is because our marketing-to-sales models and processes are not built to help buyers buy. They are sales-driven, not buyer-driven. At best, they aren’t even relevant until people have done the hard work of solving the change management problem so they can choose to become buyers.
PureB2B
JANUARY 30, 2017
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. The leads who show more interest in your product/service offering and those who fit your ideal buyer persona will end up getting the highest scores.
SalesIntel
SEPTEMBER 21, 2021
Prospecting for business-to-business leads is the single most essential task that sales and marketing teams perform every day. A clear understanding of the distinction between MQLs and SQLs, as well as a smooth transition of leads from marketing into sales as they travel through your funnel, are essential to achieving your revenue target.
GreenRope
SEPTEMBER 10, 2017
Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.
Expert insights. Personalized for you.
121 
Let's personalize your content