markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Biznology

MAY 30, 2017

That most first-buys are tentative. Are you going to dance the light fantastic amongst your connections of LinkedIn ? When you finally make that love connection, schedule a call or webcast or screenshare or desktop-share or demo, then you’re cooking with gas. He’s become my mentor and I, his protégé.

Planning 186

Planning PR Cold Calling Webcast 186

LeadsRX

APRIL 13, 2021

Connect with LeadsRx on Twitter , LinkedIn and Facebook. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. However, the reality of implementing content marketing initiatives is a bit more complicated.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. I am a strong advocate of presenting content in the context of the buyer's role and buying stages.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Check out Janices books on technical sales and technology marketing: Buy the book About the Book.

Social Media 120

Social Media Media Forrester Copywriting 120

Digital B2B Marketing

MAY 31, 2012

You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. What Is Your Content Really Worth?

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Happy New Year! It is time again for our annual B2B Marketing "predictions". And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” I hope you can make it. Register here. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. Attract visitors to your content, convert them to subscribers and nurture them with offers that help them move through the buying process. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. LinkedIn: 9.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. Share this on LinkedIn. Have you tried to create a landing page using Wordpress? And I know others have too.

Template 100

Template Ning Webcast Digg 100

Televerde

SEPTEMBER 18, 2019

Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. In preparation for a webinar series I’m working on, I posed this question on LinkedIn: What do you hate about webinars? Walk the walk.

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Convince & Convert

MARCH 27, 2012

The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days. Recent Google research tells us that the average consumer engages in over 10 sources of information before making a buying decision. 6 concerns/myths about consultant’s content marketing.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

MARCH 27, 2012

The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days. Recent Google research tells us that the average consumer engages in over 10 sources of information before making a buying decision. 6 concerns/myths about consultant’s content marketing.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Marketing Insider Group

MAY 5, 2011

Influencers and decision makers will often be in different buying stages at different times and may not always be moving down through the funnel in linear fashion. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Many factors affect the buyer journey. Let me know in the comments below?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Anything Goes Marketing

MARCH 24, 2009

This can be in the form of a newsletter, webcast, blog or podcast. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Marketing needs to involve sales as much as possible in their marketing efforts.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

MAY 27, 2011

The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Number of comments/likes/shares on Facebook and LinkedIn.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 7, 2005

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about. I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MARCH 8, 2006

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 17, 2006

Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 29, 2007

Ive been using LinkedIn for several years because its geared more for business people. Ive been using LinkedIn for several years because its geared more for business people. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. What is described above is called the buying cycle. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. What is described above is called the buying cycle. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

JUNE 28, 2007

Some of the leads are “hot” and ready to buy while others are long-term and need nurturing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120