Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. However, drawing the right signal amidst complex data patterns is challenging. Let’s simplify complex intent data patterns: Economic slowdown jitters? Wondering why people buy?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Aberdeen

FEBRUARY 22, 2019

It has the potential to add incredibly useful contextual information to innumerable research studies. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Signal Intent Intent Data Purchase Intent 40

Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. Streaming Intent by ZoomInfo and Clickagy. What do marketing and sales teams do with that signal?

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Zoominfo Intent Signal Work Management Intent Data 246

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Let’s delve deep into Intent Data in Personalized B2B Marketing.

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Intent Data Intent B2B Sales B2B Marketing 71

Inbox Insight

DECEMBER 8, 2023

By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

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Intent Data Account Based Marketing Intent ABM 111

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

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Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Zoominfo

MAY 27, 2021

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition of intent data : Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

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Intent Data Intent Zoominfo Top of Funnel 246

SalesIntel

APRIL 15, 2024

Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

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Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Intent B2B Marketing Intent Signal Lead Ranking 62

SalesIntel

MARCH 14, 2024

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Buyer Intent Data? Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. What is Technographic Data? What is Firmographic Data?

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

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Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

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Top of Funnel Activities Intent Signal Advertising Channels 110

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Do you know which specific companies are currently in-market to buy your product?

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Buyer Intent Intent Data Top of Funnel Intent 40

Zoominfo

OCTOBER 28, 2020

For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer.

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Intent Data Zoominfo Buyer Intent Intent 208

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. So make sure you nurture each segmented list of prospects with tailored cadences that include engaging information that speaks to their goals, needs, and challenges.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

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Intent Data Intent Top of Funnel Intent Signal 92

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Oktopost

DECEMBER 4, 2023

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users. This feature empowers sales professionals to reach out to the right prospects at the right time.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Zoominfo

DECEMBER 16, 2020

Better yet, what if you could use these same filters while leveraging buying signals to either find new accounts or prioritize what accounts your team should focus efforts on based on likelihood to buy? But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes?

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Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Firmographic data Firmographic data relates to the information about a prospective company.

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Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

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Intent Data Intent Paid Search Agency Top of Funnel 114

Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition.

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Intent Data Intent Zoominfo Buyer Intent 130

Heinz Marketing

AUGUST 17, 2022

The need or desire for a B2C purchase is often more obvious than that of a B2B purchase. Buyers need more research and rationalization for a B2B product, and they don’t act on impulse like a B2C purchase could entail. Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process.

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Lead Generation Generation Leads Lead 116

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

SalesIntel

OCTOBER 20, 2021

Intent Data is a set of behavioral signals that helps you judge your prospects’ intent to buy a product or service. Understanding prospects’ intent and triggers also aids organizations in determining what motivates people to purchase. Quickly Prioritize Leads to Close Faster.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Zoominfo

JANUARY 11, 2021

Vectra’s sales team was spending hours every day tracking down contact information, manually verifying it, and then trudging through the scourge of wrong numbers and email bounce backs. Use Intent Signals When a buyer has a pain point, they typically do some preliminary research on how they can fix it.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. You can rely on our intent data sets for cutting-edge statistical analysis of buyer intent signals emitted amidst the everyday cacophony of the Internet.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. You can rely on our intent data sets for cutting-edge statistical analysis of buyer intent signals emitted amidst the everyday cacophony of the Internet.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Martech

MARCH 22, 2023

” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. Look for propensity to purchase. Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling.

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Enterprise Management Marketing & Strategy Marketing Strategy RFP 104

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Data enrichment augments and enhances existing lead data with additional layers of insightful information.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details.

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Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. There are two main types of intent data: first-party intent data and third-party intent data. It provides insights into the interests, preferences, and activities of potential event attendees.

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