2023 Predictions: Experience, Ecommerce and Transformation
Martech
DECEMBER 28, 2022
It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. So improved AI chat technology can lead to greater insights about customers’ needs, and these insights can be used to improve overall customer experience (CX). Customers will buy when they’re ready.
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