Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. You’ll be able to buy those with the peace of mind that no one will actually start a site devoted to lying about your hygiene! We’ve come to a point where “social” networks are almost a misnomer.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. It’s not about persuading someone to buy something they don’t need. Then things changed. Many talented people were laid off. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users. Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Priebatsch makes the claim that this past decade was one where we created social networks online, and this next decade will be the gaming decade. Money spent on games has now surpassed movies and books. (He

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Biznology

MARCH 23, 2012

What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics. Here’s the lineup from Google’s Social Data Hub. Google Groups. Read It Later. Screen Rant. Some big names. But notice the big boys that are missing. That would be ill-advised to say the least.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

MLT Creative

JULY 20, 2011

According to Courtney Wiley of iMedia Connection , “The B2B buying process is fundamentally changing. 93% of B2B buyers use search to begin the buying process and 37% post questions on social networking sites when looking for suggestions." Bookmark phenomenal content on Delicious, StumbleUpon or Digg.

Ning 40

Ning Ad Building Brand Identity Branding 40

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 28, 2010

The book focuses primarily on using social media to engage in brand conversations with consumers; certainly a critical application, but little acknowledgment is given to other uses of social media marketing including content sharing, media outreach and influencing the influencers. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 17, 2010

Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value. The sections on social networking are dated. Each chapter helpfully concludes with a list of “trail markers,&# the key points and takeaways from the chapter. The book has a few faults.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

B2B Marketing Savvy

JULY 28, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter: Who Owns What, the Social Brand Index/Twitter. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Twitter Deivers A PR Gem Email Scoop. confused? Mobile platforms, as well.

Tools 40

Tools RSS Statistics Digg 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

FEBRUARY 28, 2011

. • Ken Hittel – Vice President, Corporate Internet Dept. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

MARCH 10, 2011

Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Biznology

FEBRUARY 5, 2013

Be sure to spread broadly across quite a few social networks and sharing platforms — and spend the time and resources to do it right — before choosing your favorites. “Who would want to share my press release to social media?” Who would’ve known? In the past, it’s been StumbleUpon.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

WebMarketCentral

JANUARY 5, 2009

Buy yourname.com if it is available. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn't. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Chris Woods Regus (my company, mentioned as the first example in this blog post) conducted research earlier this year, asking thousands of businesses worldwide if and how they use social media. The resulting report, Social Success? 10 Inspiring "Buy One Give One" Proje. www.web-privacy.edu.tc which can be read here. Evernote 2.0

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

OCTOBER 12, 2009

This is largely based on the fact that Google is a “backlink-based algorithm” and people would simply buy or find other means of artificially inflating their number of links. Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Social networking stuff fits here too. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Confirmed: Google Buys Prestigious Ma. View More » Business The 10 Hottest Private Companies in T. Top 10 Digital Advertising Innovation. 5 Predictions for the Public Relation. 75 Essential Small Business Resources. View More » Entertainment Vevo Homepage Gets a Facelift Google Maps Dresses Up Pegman for Chr.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

NOVEMBER 10, 2010

With the rise of social networks, blogs, forums and review sites, markets now define brands. It’s getting increasingly difficult, expensive and ineffective to buy the attention of your market (see the second paragraph above). Use social media monitoring tools to track your brand mentions, and also those of competitors.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100