Remove Buy Remove Demo Remove Intent
article thumbnail

How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

article thumbnail

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better Know Your Customers By Relying On The Power Of Generative AI

Vision Edge Marketing

The ripples caused by the increased usage of GenAI will affect website traffic, user intent, and other key measures. Queries help us gain insight into user patterns and user intent, which refers to the underlying motivation or goal behind a user’s search query, website visit, or online interaction.

article thumbnail

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

There’s even more value to communicate after they buy. The buying committee is getting larger. Understand user intent in search. Define the buyer stage and “intent” of a customer when searching. Intent means why. Commercial consists of buying language. Or request a demo? Conversion.

article thumbnail

How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

There’s even more value to communicate after they buy. The buying committee is getting larger. Understand user intent in search Define the buyer stage and “intent” of a customer when searching. Search intent means understanding why someone searched. Commercial consists of buying language.

article thumbnail

New Report: Key Trends in B2B Content Consumption

The Point

That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 293
article thumbnail

From Intent to Action: Winning More Dream Customers in 2025

Zoominfo

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Today, intent goes well beyond simple website visits or form fills, encompassing deeper insights into buyer behaviors and needs. The challenge?

Intent 130