Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords . Or they target broad, high intent keywords like “buy <main keyword.>” Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

MARCH 1, 2022

B2B tech buyers most highly value product demos, factual product information, and free trials. Familiarity breeds intent. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.”

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

AUGUST 17, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Chorus We’ve launched a new integration between Chorus and YouCanBook.Me, an online scheduling service. You can now join calls scheduled through YouCanBook.Me

Intent 130

Intent Zoominfo Paid Search Agency Class 130

Marketing Insider Group

SEPTEMBER 28, 2020

Lead nurturing during the buying process helps: Establish communication with leads immediately. Whether they aren’t ready to buy or experience technical errors, it’s essential to identify these drop-off spots to drive engagement and convert more leads successfully. Build thought-leadership and credibility. Increase engagement.

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

DiscoverOrg

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. Buyers are already mid-way through their buying process before they ever engage with a salesperson.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Martech

MARCH 18, 2024

And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. The biggest challenge with intent data begins with the journey leading up to the buyer being in-market.

Intent Data 113

Intent Data Intent B2B Peer-to-peer 113

Zoominfo

NOVEMBER 9, 2020

Similarly, buying habits change at a rate that have made tactics, once considered effective just five years ago, outdated. B2B procurement professionals and buying groups have an endless portal to which to conduct a huge amount of research before making a purchase. Needless to say, while accounts buy, ultimately, people decide.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Act-On

APRIL 29, 2024

By segmenting audiences based on their lead scores, marketers can deliver content according to the lead’s progress along their buying journey through stage-specific nurture campaigns. Our intention is that you continue to take a look at Act-On and the other content we have that supports your business. As Suzy Balk, Sr.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Zoominfo

NOVEMBER 8, 2023

By automatically appending engagement-ready records for the entire buying committee, data teams can transform their CRM from a static data repository to an actionable source of truth. Buying committees are bigger than ever — and it’s often a mix of influencers, decision-makers, and even skeptics.

Buy 130

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

SendX

JULY 30, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Companies often use this tool to share messages from their CEO or to show product demos.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

SendX

NOVEMBER 12, 2020

Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees. Intent data is an extremely powerful resource because it not only allows you to predict your lead's next move but also shows you the areas in which you can capitalize on when approaching a lead.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Zoominfo

MAY 5, 2021

This is because you’re only targeting marketing qualified leads (MQLs), so you’ll have a higher lead-to-MQL rate, MQL-to-demo rate, and so on. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Luckily for marketers, lead scoring exists.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). MarTech Tools That Drive Intent Data. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help potential customers on their buying journey. I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” sale’s team).

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. This enables you to evaluate different CRM solutions without booking a demo or purchasing a subscription. A reward strategy for loyal customers can incentivize them to keep buying from you. Guest post by Alain Glaeser.

Loyalty 327

Loyalty Lead Ranking Lead Scoring Budget Programs 327

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

The Point

SEPTEMBER 10, 2024

Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts. How about a demo?”) You just downloaded our white paper.

Top of Funnel 176

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 176

Marketing Insider Group

JUNE 23, 2020

Then, Work to Understand Users’ Intent. Depending on where they are in the buyer’s journey, different users will have different needs and intent behind visiting your website. Add an option for users to instantly view a pre-recorded demo of your software or product. Add a chat feature or chatbot (we love Drift!).

Marketing Websites 279

Marketing Websites CMS Development Marketing & Strategy Marketing Agencies 2 279

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., User Intent.

SEO 219

SEO Top of Funnel B2B B2B Thought Leadership 219

Zoominfo

APRIL 23, 2021

Businesses that are suddenly researching pertinent content can signal key internal buying intentions that are quietly in the making. Using WorkFlows, ZoomInfo reps can select their triggers, sequence with precision, and turn prospects’ intent into action. Filtering criteria stays the same. 4: Customer technology play.

Webinar Metrics 242

Webinar Metrics Automation Zoominfo Marketing & Strategy 242

Zoominfo

SEPTEMBER 24, 2024

The key to breaking this cycle is to recognize and leverage high-quality buying signals — critical, timely indicators that can transform generic outreach into targeted, personalized interactions that drive results. Intent Data: Purchasing signals from third-party sources that indicate the prospect is researching project management solutions.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Zoominfo

AUGUST 7, 2018

On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Here’s what we mean: Consider your list of target keywords and the intent behind each of them. Can this intent be matched to any particular phase of the sales funnel?

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

KoMarketing Associates

MAY 27, 2020

The other key recommendation is making sure they are tailored to what the user intent is for a specified query. Schedule A Demo. Watch Live Demo. Buy Now, Pay Later. It is important to evaluate the relevancy the callouts have to new campaigns, content or applicable to show at any time of the day. Improve Brand Reputation.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

Zoominfo

FEBRUARY 7, 2025

GTM AI Makes the Traditional Go-to-Market Funnel Obsolete The funnel, which weve depended so heavily on to track the buying journey, hasnt failed because it was poorly executed its failed because it was never designed to handle the complexities of todays AI-driven, buyer-first world. Sell Smarter. Win Faster.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Zoominfo

JUNE 6, 2019

If you don’t understand your target audience—their interests, pain points, and buying triggers—how are you supposed to sell to them? Why do they buy? Instead, develop a strategy to nurture these prospects until they become ready to buy. Instead, set a smaller goal—a second conversation, a follow-up email, a demo, etc.

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. Demand Generation vs Lead Generation: What’s the Difference?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage). Consideration Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. How have existing clients historically used your sales intelligence to predict buyer intentions? Some people think buying data is like buying Cap’n Crunch when you don’t have kids. Remember the Sony Betamax ?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

KoMarketing Associates

OCTOBER 21, 2020

When writing your ad copy and messaging, consider where your target is in the buying journey. For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . Be Intentional with LinkedIn Ad Creative.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

SendX

JULY 29, 2021

You can increase your conversion rate by putting the right content in front of users at the right time in their buying journey. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Companies often use this tool to share messages from their CEO or to show product demos.

Email Marketing 243

Email Marketing SEO Work Management Marketing Management 243

Act-On

SEPTEMBER 24, 2023

What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. At one point, we were in the top five search results for the term “Yahoo mail.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130