The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.
Marketing Insider Group
DECEMBER 20, 2022
Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. You can generate leads through a number of different ways. Some examples include: Content marketing. Direct marketing. In-person events. Email campaigns. Testimonials.
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The Point
APRIL 30, 2013
Demand generation is hot. It’s the marketing movement of the moment. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” OK, I confess: “demand fulfillment” is news to me.
Marketing Insider Group
NOVEMBER 28, 2022
While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results. It’s time that marketers understood the task before them. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Who are known contacts in the buying groups and are they engaged?
Zoominfo
FEBRUARY 25, 2021
What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Inbound Marketing. Marketing Campaigns.
The Point
MARCH 18, 2014
Stop buying lists. If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry.
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