Engagio

NOVEMBER 26, 2019

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Copyright TOPO, 2019. Watch on YouTube ). People thought you had to choose between a lead-based or an account-based funnel. . “That’s liberating!”

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 90

Magisto

AUGUST 15, 2019

It is also the most appreciated medium among customers, as 90% of them declare that watching a video has a significant impact on their decision to which they are willing or not to buy a product. The license depends on the artist, and it is what determines whether or not you need to buy the piece of music you plan on using or not.

Video Marketing 45

Video Marketing Domain Youtube Pricing 45

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Single Grain

AUGUST 31, 2023

The upcoming recession is not just a time of economic downturn; it’s a massive buying opportunity for founders. If you’ve ever considered buying a small business, now might be the perfect time to act. Work With Us Should You Buy a Failing Business? Let’s take a look at the pros and cons of buying a failing business.

Small Business Marketing 52

Small Business Marketing Buy Business Acquisitions 52

Industrial Marketing Today

JUNE 19, 2010

The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer. What marketing content you serve at each phase of the buying cycle also matters.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. I am referring to optimizing customer engagement in B2B marketing. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. Copyright © 2010 Tiecas, Inc. It’s not about you; it’s all about your readers. All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

In short, they are doing things that help them get found online. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? All Rights Reserved.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. The old ways of pushing out content is no longer effective.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Did you find this “how to” article helpful? Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Your prospects will find pricing information even without your help.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 24, 2010

link) examined 5Million messages sent out by over 19,000 of their customers who are primarily small businesses and found the following: Including social sharing options in emails increased click through rates by an average of 7.2% Copyright © 2010 Tiecas, Inc. See charts below). The second study done by GetResponse (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. They have streamlined the weekly updating task by tying it into their existing inventory system.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Here are some examples to help you understand the concept: Simple Call to Action Irresistible Offer or Incentive “Sign up for more handy tips” “Want a copy of our complimentary Report, “How To [Do Something no one else will tell you how to do] in 3 Easy Steps?” Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. REVEAL Adding a personal experience helps to humanize your content. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. This is particularly helpful if you are a components manufacturer and have a large inventory of parts.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. Design wins lead to production volume orders.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). You’ll find a bunch of them on the Internet.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

I knew blogging helped, but those numbers are pretty stunning. You make a good point about adding explicit calls to action if you want to move the visitor along and ultimately convert him/her into a customer. Copyright © 2010 Tiecas, Inc. Achinta Mitra September 28, 2010 at 11:30 am @S. Cooper, Thanks for your comment.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

4 comments… read them below or add one } Jessica Johnson July 14, 2010 at 2:16 pm This is a great post because it helps to define a concept that seems to be a tangible way for B2B marketers to provide real value through social media. I’m glad that you found my article helpful. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Copyright © 2010 Tiecas, Inc. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

We already have lots of brochures and data sheets to give to our prospects and customers. Develop content templates – sometimes it helps to develop a template for creating new content. Our sales people will tell them everything they need to know when they talk to them on the phone or set up a face-to-face meeting.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MAY 26, 2010

Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Facebook Insights can help you here. How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare?

Social Media 40

Social Media Advertising Channels Media Blogger 40