markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

MAY 9, 2007

Lead nurturing is all about having consistent and meaningful communication with viable prospects (those that are “a fit” for your solution) regardless of their timing to buy. It’s not “following-up” every few months to find out if a prospect is “ready to buy yet?” companys focus. I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 28, 2007

While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 8, 2007

TypePad Featured Blogs: B2B Lead Generation Blog FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Their write up is quite glowing (aw-shucks) and its fun to be recognized. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

AUGUST 30, 2007

Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. 3 consulting inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MARCH 6, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Thank you to ON24 Inc. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

AUGUST 14, 2006

Although the advice comes from many directions, youll find some ideas will help you sell more. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 22, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market I love road biking with my wife (want to bike across Europe) I’m going to write another book. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 19, 2007

If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 6, 2006

As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. Just remember, they should be EARLY in their buying process ! Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Are you using trigger events?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

AUGUST 16, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 9, 2007

David writes, " Salespeople may argue with me, but I think it is better at the early stages of the buying process NOT to pass names to sales unless the buyer is absolutely ready to move forward." This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. The key is to reach people as early in their buying process as possible.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 26, 2006

Johns Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named " Best Small Business Marketing Blog " by the readers of Marketing Sherpa. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Its terrific.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Just remember, they should be EARLY in their buying process !

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

MAY 8, 2006

My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 6, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Click here to listen to the recording.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 29, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Overall, social networking sites are proving to be great tools for job seekers and recruiting.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

NOVEMBER 22, 2006

MarketingProfs.com: Five Proven Ways to Waste Money With Pay-per-Click Advertising FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

" FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

NOVEMBER 16, 2006

What are the issues that marketers are facing in event marketing? What are some tips to improve event marketing? MB) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. You’ll see shorter buying cycle times. Marketers Gain Visibility.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

AUGUST 18, 2006

Read BtoBOnline.com: A summer bundle of marketing books FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market and Debbie Weils The Corporate Blogging Book , were included on the list.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

FEBRUARY 23, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market In it, he shares a fundamentals recipe for B2B lead generation success. Mac is also an expert that I cite in my upcoming book.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 14, 2006

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

MAY 16, 2006

Listen to podcast (right-click to save to your desktop) Link: The Innovative Marketer: Podcast #4 - Brian Carroll, Author of Lead Generation for the Complex Sale. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2006

And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

OCTOBER 31, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120