Buy Class Demand Generation Agencies Generation 
The Point
MAY 19, 2020
Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.
ANNUITAS
JANUARY 19, 2022
Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option.
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LeanData
MARCH 10, 2022
The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.
The Point
SEPTEMBER 19, 2018
(I still remember how one of my very first emails – innocent, I thought – generated a furious response from a department head.) It’s a large corporation where you’ll learn the difference between product marketing, field marketing, and corporate marketing, between branding and demand generation. Work for an agency.
Strategic-IC
APRIL 24, 2022
They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. Coca-Cola, Sony, Nike, Apple. What do they all have in common?
Metadata
APRIL 9, 2024
Any time a customer buys your product, they’re looking for specific business outcomes and ROI. Demand generation. Recently, I stepped into a new role—this time as the VP of Marketing Services. For the duration of the contract, it’s on the customer (or agency ) to make things work (aka generate positive results).
ViewPoint
FEBRUARY 24, 2016
Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Is 60-70% of the buying process over before prospects want to engage with a salesperson? Isn’t it demand generation with a new name? They go into a black hole (sometimes called CRM).
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