nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Convince & Convert

APRIL 25, 2024

increase in registrations signals a clear path forward: Users are willing to invest their time and personal information for content that promises and delivers substantial value. What’s even more important in the big picture is how we got this information. So why are we talking about case studies? The power of brevity!

B2B 158

B2B Case Study Case Studies Content 158

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. How Vendors Can Address the B2B Buying Disconnect: Transparency & Resources. The reality is B2B buyers use a wide range of information sources to make a purchasing decision.

Buy 172

Buy B2B Vendors Transparency 172

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Optinmonster

JUNE 10, 2021

70% of men and women believe they’ve seen false information in online profiles or they’ve met a date that didn’t match their profile. Once a user has signed up for a free plan, the next step in the customer journey is to get them to buy a premium subscription. This campaign alone brings 162.5%

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

OutboundView

JANUARY 19, 2024

Economic Shifts Impacting Budgets : Economic changes, including higher interest rates and reduced venture capital funding, have led to more scrutinized buying decisions by HR leaders. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Convert

NOVEMBER 2, 2022

As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. The first is that video testimonials and case studies will stand the test of time.

Case Study 80

Case Study Case Studies Video Marketing Studies 80

ClickDimensions

NOVEMBER 16, 2022

Here are 3 key facts you need to know about changing B2B buying behaviors and how you can use them in your customer strategies. . 80% of businesses no longer rely on calendarized buying cycles to purchase software – Source . Providing the right information to buyers at the right time, making the selling process much easier” .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Act-On

APRIL 29, 2024

Lead scoring tools: lead enrichment Lead enrichment tools like ZoomInfo supplement your first-party data (like form fills and website tracking) with third-party information. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.”

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Ever worked on an SEO project where you never talked to the PPC team (even though they have valuable information, like which keywords convert, that you can use for your SEO work)? The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

Hinge Marketing

OCTOBER 26, 2022

Case studies are only part of the equation. When prospective customers find and consume this valuable content, they begin to trust you—and are likely to think of you when they are ready to buy the kinds of services you offer. This type of research will validate–or challenge–your assumptions and decisions.

Software 109

Software Buy Trends Case Studies 109

Marketing Interactions

OCTOBER 8, 2020

Be intent on solving the problem by buying a solution. Wrestling to understand a lot of conflicting information gathered during research. Attempting to reconcile different perspectives in the buying group. Unsure about the validity of their business case. Uncertain they’ll get the outcome they want.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Insider Group

AUGUST 26, 2020

Provide information our audience can’t find elsewhere. Remember, even though we use information and advice to build trust, our ultimate goal is to bring value to our business. Measuring ROI Is the Quickest Route to Executive Buy-In. Use Case Studies of Similar Companies. Converting browsers to buyers, of course.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. With the amount of information available online, companies no longer make impulse purchases.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Webbiquity

APRIL 5, 2023

Get Internal Buy-In for DAM Software Another key step in choosing DAM is getting internal buy-in for the DAM software. Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait. In many cases, buyers are lowering licenses, asking for a discount or both. Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Studies 52

Case Studies Case Study Practices Best Practices 52

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

QuanticMind

JULY 5, 2018

Peddle is a car-buying company that bids on consumer’s cars, then comes to pick them up. Via designing new metrics, optimizing ad campaigns to them and monitoring his ads 24/7, Rob soon had a wealth of information at his fingertips. All Out of Marketing Ideas and Nowhere to Turn. 200% Revenue Growth from PPC.

Case Study 40

Case Study Case Studies Studies Work Management 40

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And it is important you get in front of them because they are very likely to buy SOON, from whoever is there at that moment to meet their need.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 99

Research Case Studies Case Study Skype 99

Allocadia

APRIL 3, 2019

“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. We wanted more granularity so the media buying team could better manage its investments,” Erin said. “I I wanted the full answer and I wanted easy access to it.”.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. Once the buying journey is defined, the next step is to build your sales process. What is inbound sales?

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Contently

FEBRUARY 14, 2023

For example, is the person looking to buy an item? The more thoroughly you understand intent, the more relevant your content will be for the audience, regardless of where they are in their journey toward buying a product or service like yours. In addition, your informational pages should be as up-to-date as possible.

Intent 217

Intent Optimization Google SERP 217

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content that addresses today’s topics showcases well-informed, advanced expertise and connects authors with the networks, stakeholders, and prospects who need their insights most.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79