Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! So, users can directly go to the purchasing page or learn more about the product.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Convert

NOVEMBER 2, 2022

As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. Shoppable videos allow site viewers to add products to cart or purchase products directly from the video. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is no longer a straight line from discovery to conversion. B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

JANUARY 19, 2023

B2B marketing targets buying groups within businesses. In B2B marketing, decisions are often made by a committee or group within the company that involves several stakeholders who have an impact on the buying decision. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

OutboundView

JANUARY 19, 2024

Economic Shifts Impacting Budgets : Economic changes, including higher interest rates and reduced venture capital funding, have led to more scrutinized buying decisions by HR leaders. High-quality leads should have a higher conversion rate into actual sales, indicating effective initial screening and qualification by the SDR team.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

SalesIntel

MARCH 14, 2024

Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. This can ultimately lead to higher conversion rates and better overall results for your email marketing campaigns.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. In fact, nearly a quarter of all posts on Reddit are “recommendation requests,” where people are soliciting advice from real people about the best product to buy. Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

FEBRUARY 22, 2023

Content has more legs than engaging buyers before they purchase. There’s even more value to communicate after they buy. The buying committee is getting larger. It could be informational, transactional, commercial, and task-oriented. Informational searches seek answers. Commercial consists of buying language.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

ClearVoice

NOVEMBER 1, 2022

You need to nurture those prospects through the entire buyer’s journey, guiding them toward the end goal—conversion. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. In fact, 77% of buyers considered their latest purchase to be very difficult.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

ClearVoice

MARCH 24, 2023

Asking customers to buy when they barely know your brand is a big ask. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information. BOFU content provides in-depth information about a product or service.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Optinmonster

DECEMBER 5, 2022

This conversion takes place through educational and persuasive emails sent directly to each individual subscriber. Desire Stage: the buyer wants your solution and is thinking about buying; together with the interest stage is sometimes called the consideration stage. Conversion rate. Informative, educational content.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Open Up the Conversation. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Sales Emails: Email marketing aims to drive revenue, necessitating sales, and conversion-focused emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This will guide them closer to a purchase decision. And this significantly increases the engagement and the likelihood of conversion.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. This often represents a huge loss in potential conversions. Coloration is also significant, especially when you look at the actual button users click when completing the conversion action.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Each one has different content needs at different stages of their buying journey. See Content Preferences of Engineers and Industrial Buyers.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Only B2B

APRIL 3, 2024

This emphasizes the critical need to identify sales-qualified leads primed for conversion. In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. While the customer journey is more complex than my slide analogy, understanding how conversion funnels work can improve this flow.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team began working with conversational analytics platform Netbase Quid in 2018. Conversational analytics data from NetBase Quid/StarKist.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. Qualitative research is any research that provides subjective, non-numerical information. Do you want to learn about the types of qualitative research and some examples of methodologies?

Research 101

Research Case Studies Case Study Skype 101

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. It’s time to open that conversation.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. This targeted approach resonates more deeply with the recipient, increasing engagement and conversion rates. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

FunnelEnvy

NOVEMBER 27, 2023

You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. The customer journey is like a timeline of their experience with your brand, from initial awareness to the final decision to purchase. What Is Intent in the B2B Customer Journey?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. Once the buying journey is defined, the next step is to build your sales process. What is inbound sales?

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. After attending the webinar, they purchase the product from the follow-up email. influence their purchase? But is complex always the right path?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. In the B2B sector, the journey from initial interest to conversion is often complex and nuanced.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62