SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. Email marketing generates $42 for every $1 you spend on your email campaign. At the cost of a few dollars per month, email marketing solutions help you build email lists, create newsletters, and analyze your email campaigns.

Work Management 284

Work Management Marketing Management Email Marketing Planning 284

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. That means users do not need to zoom in or out to be able to read the contents of your emails.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

SendX

NOVEMBER 10, 2020

You can’t just send an email to your audience and expect instant conversion. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. You can start building a relationship with them, only after you have welcomed them. They just subscribed to your email list.

Email Marketing 359

Email Marketing Planning Tips Paid Search Agency 359

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

DiscoverOrg

MARCH 8, 2017

However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Litmus

NOVEMBER 30, 2023

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. it can be difficult to know what went wrong. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. We’d like to know how it’s been for you.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Recent statistics have shown that 4 billion people around the world use email, and that over 300 billion emails are sent every day!

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? Guest post by Jerusha Carolin.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. Social media isn’t too far behind email in usage. However, a better measure of each platform is how people use them in relation to their online buying habits. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Stevens & Tate

AUGUST 31, 2021

Two tactics that are often confused are drip email marketing and lead nurturing campaign. A well-crafted drip email campaign can educate and inform your audience. However, done too frequently, or used only to pitch products or services, your audience may perceive these emails as spam.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. This results in a lack of engagement and positive responses, making your campaign dead on arrival.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. You have complete control over your email list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

SendX

JULY 6, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. Statistics show that 76% of leads never convert into sales.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

Martech

APRIL 5, 2023

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 111

Deliverability CAN-SPAM Lead Scoring Lead Ranking 111

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Source: Statista Oberlo, a popular Shopify plugin, claims that for every $1 you spend on email marketing, you can expect an average return of $42.

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation. percent. “If

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. You can do better. Expired Lists.

Email Campaigns 47

Email Campaigns Campaigns Sales Genius SMB 47

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 98

Deliverability CAN-SPAM Opt-out Opt-in 98

Martech

MARCH 6, 2024

Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully. Our conclusion Sending a weekly campaign will generate more revenue and bookings than sending only twice monthly.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

DiscoverOrg

APRIL 25, 2017

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services. Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Marketing Graham

OCTOBER 27, 2020

B2B lead generation needs to adapt. Here are 5 things (there are more) that I’ve discovered during the coronavirus pandemic and changes I’ve made to my lead generation. Email vs LinkedIn InMail. I’ve noticed a decline in real opens & clicks on email campaigns during the pandemic.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. A continuous database cleansing strategy that uses the absolute freshest data source possible: your own leads. The Secret Is in Your Reply Emails. Interested?

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? What Is Email Automation? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Hubspot

JANUARY 20, 2020

That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. By the end of 2020, the number of email users will grow to be 3 billion worldwide. But, how can you create a squeeze page that will generate leads?

Sales Qualified Leads 99

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 99