Integrate alters roadmap to adapt to changing B2B buying process
Martech
DECEMBER 8, 2021
With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget. .
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