KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

MARCH 3, 2020

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. This means that mobile needs to play a key part to any strategy. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. Content Marketing Strategy. Source: Content Marketing Strategy.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

JANUARY 27, 2015

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. For example, reviewing Product Briefs became a useful part of our keyword research process.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. I broke down social media video marketing strategies in a recent blog post.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JULY 15, 2020

Pointillist recently published its “2020 State of Customer Journey Management and CX Measurement” report, and statistics suggest that for most marketers (79%), a journey-based strategy is very or extremely important to their organization’s overall success.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JANUARY 3, 2020

About 57% of the same group said they have seen an improvement in their ability to tie content assets to business outcomes. Developing a Content Marketing Strategy. When it comes to B2B content marketing, previous research suggests that it may be in marketers’ best interests to utilize a more sophisticated strategy.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. So if that’s the overarching strategy, what are the tactics that can get you there? We’ll return to several of the strategies cited in this chart shortly. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

APRIL 5, 2018

Clutch recently surveyed 351 small businesses to gain insight into how they invest in SEO and what types of benefits they are reaping as a result. Furthermore, how are small businesses executing SEO initiatives in hope of generating ROI? Could businesses benefit from seeking external expertise??. Why or why not?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

MAY 9, 2018

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? Companies with more than 5,000 employees were close behind (3.55), followed by those with 251 to 500 employees (3.42) and businesses with 1,001 to 5,000 employees (3.33).

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

KoMarketing Associates

NOVEMBER 16, 2017

The same type of stress can happen if content strategies aren’t ready for the year ahead. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Note: These themes may be your core business offerings and alignment is encouraged.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

OCTOBER 15, 2019

As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JANUARY 31, 2018

Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.”

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy. In order for B2B marketers to create an effective and sustainable social media strategy these 6 key elements also need to be considered. Perception.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Sophisticated targeting on social media will support your SEO campaigns and broader business objectives. Final Thoughts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 14, 2019

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. Why waste money on a strategy that won’t work on such a huge demographic? How is spending on social media changing, if at all?

Business 122

Business Statistics Social Media User-Generated Content 122

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. higher quality, more efficient production) (78%) and strategy (adjustment or development) (72%). That said, more marketers should put the strategy in writing.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

SEPTEMBER 19, 2018

The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales? In addition, 67 percent utilize the channel every day.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Marketing budgets are expected to continue to grow and remain strong heading into the coming months, according to previous research. This is compared to a growth rate of 7.5%

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 24, 2017

According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Content Marketing 120

KoMarketing Associates

FEBRUARY 27, 2018

percent) claim they had created a data-centricity strategy as of 2017. Fifty-seven percent claimed that it was making for more efficient business practices. According to the report, the majority of respondents (72.8 However, just 12.3 percent of those indicated they were seeing results after implementation.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Benchmark 120

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

AUGUST 20, 2019

However, the majority of respondents (54 percent) said that they have only been “somewhat successful” when it comes to utilizing a data dashboard strategy. Attributing revenue to marketing efforts (49 percent) has been the most critical challenge for marketers seeking success with a data dashboard strategy.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

OCTOBER 13, 2016

Below I’ve outlined a few B2B marketing strategies to increase lead generation. According to Sprout Social : Social media marketing has reduced costs for 45% of businesses. Revenue increased for 24% of businesses when they utilized social media for lead generation. Optimize Your Website for Conversions.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 6, 2017

The “Challenge or Be Challenged” report from Forbes Insights found that 70 percent of company leaders are “extremely concerned” or “somewhat concerned” about whether their business will still be relevant and competitive in two years. At the moment, researchers found that many business leaders are not utilizing an omni-channel strategy.

Personalization 120

Personalization Business Advertising Agencies Touchpoints 120

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies. Final Thoughts.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

SEPTEMBER 6, 2016

According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. Just because a social media site seems popular doesn’t mean it’s going to work well for you and your business. But be warned!

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156