Customer Experience Matrix

MAY 2, 2012

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Demandforce focuses on local service businesses like dentists and auto body shops.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

APRIL 26, 2011

I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. These rules can be used in segmentation, lead scoring, and sales alerts.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2020

Specifically, they describe a CDP as doing three things: ingesting customer data from all enterprise sources creating persistent customer profiles used for modeling and segmentation “activating” the profiles by moving them into applications The first two functions, ingestion and profile management, are provided by Experience Platform.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 11, 2020

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 We don’t have public information on pricing of other CDP vendor acquisitions, and in any case Segment is much larger than any other CPD acquired to date.* This is a slightly lower ratio than $3.2

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

AUGUST 31, 2017

That’s especially important to AgilOne since most of its clients are retailers whose business can spike sharply on days like Black Friday. It still includes predictive models and provides a powerful query builder to create audience segments. It also runs on distributed processors that allow fast scaling to meet peak demands.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

SEPTEMBER 16, 2017

That grew into a successful business with more than 200 employees, 400 clients in 40 countries, and $30 million in funding. Message templates are embedded in what Vizury calls an engagement, which is associated with a segment definition and can include versions of the same message for different channels. pricing could be different.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

FEBRUARY 10, 2017

The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Lead Genius then identifies major file segments within the customer base and finds similar companies in the broader universe, estimating potential buyers and revenue by segment. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

NOVEMBER 9, 2015

In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers. This is based on combining the CRM data with Radius’ own massive database of information about businesses.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2014

The company has been busy since then, raising $7 million to supplement its initial $2.2 It lets users define and extract audience segments and can push alerts to execution systems as customers change audience segments in real time. Lytics would be a perfectly fine CDP if it did nothing beyond what I’ve just listed.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 20, 2018

Google doesn’t do much business in China so this is about expanding in other markets and listing JD.com as a seller in Google Shopping. The offering includes ten different attribution models and lets users drill into results by customer segments, campaigns, and keywords. But I doubt you care.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. But, unlike data exchanges such as Zapier or Segment , Hull also keeps its own copy of the data. That’s the “persistent” bit of the CDP definition. Remember that Hull.io

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2015

But each still has its own data store, business logic and execution components. This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments. The segmentation interface is also being standardized product-by-product.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

APRIL 24, 2015

Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business. Bombora’s core business is assembling data about B2B companies and individuals. Fair enough.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

DECEMBER 13, 2014

Segmentation. The growing importance of segmentation at successive model stages was perhaps my biggest surprise. Segments don’t enter into it. Thus, the process does move closer to treating each individual differently, but always in a segment-based framework. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

FEBRUARY 24, 2016

They've been busy improving their product, in particular by adding a set of templates for prebuilt marketing programs, which they call "blueprints". This asks users about a dozen questions about their marketing methods, business processes, and organizational resources. Users first select a goal, such as "decrease bounce rates".

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Customer Experience Matrix

AUGUST 23, 2012

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

FEBRUARY 18, 2018

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. These results suggest there’s a segment of privacy-focused consumers who would value a privacy-centric marketing approach. But it raises some issues as well.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

AUGUST 14, 2014

Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. It can find new prospects in specified segments and enhance names provided by the client. It stresses quick model building. I reviewed them in June 2014.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

OCTOBER 1, 2014

This is used to select names from V12’s master database of 208 million postal addresses, 80 million email addresses, and 150 million Web browser cookies; to segment previously purchased names; to retarget email responders and Web site visitors; and to select from the client’s own uploaded lists. Geographic selections begin with a U.S.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MAY 25, 2016

That solution, in case you missed it, links leads to accounts and makes account data available for segmentation, campaign rules, and personalization.* As usual with Demandbase, this is both a logical extension of their current business and major increase in the value offered to its clients.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

JUNE 12, 2014

Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. I recently did a study of the strategies of B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 16, 2018

A cynic might argue the reason is that companies have developers on staff and need to keep them busy. Yet buyers have no choice but to be thorough in their evaluation processes: at most companies today, a proper CDP is a foundation for business success.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. The industry can be divided into three segments serving different types of clients: • Small business (under $20 million revenue). Mid-size business ($20 million to $500 million revenue).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 21, 2016

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

JULY 11, 2011

.** One obvious question is whether different segments of the industry are growing at different rates. The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. Pricing for Fliptop is based on data volume and starts at $2,500 per month.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

MAY 13, 2012

Three weeks ago, Intuit shook up the low end of the marketing automation universe by purchasing small business marketing shooting star Demandforce. But, in sharp contrast to the Intuit/Demandforce deal, I see this acquisition as shrinking rather than increasing competition in the relevant market segment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

AUGUST 2, 2018

Treasure Data will operate as a separate business under its existing management and will continue to sell its product to marketers as a conventional Customer Data Platform. I can also imagine acquisition of companies like Segment and Tealium that have particularly strong collections of connectors to source and target systems.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2015

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. I''m also aware of several other vendors, not yet in the VEST, who also compete for this business. Here’s what struck me.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120