Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. So, what’s working in social advertising for B2B marketers? platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

MAY 20, 2020

Those figures are based on the 456 total responses from B2B marketers in a variety of industry segments and companies of all sizes. 86 respondents are in companies with 1,000 or more employees. Initial Live Events Outlook: Big Budgets, Busy Calendars. Per the B2B Marketing Zone study, they also planned for busy event calendars.

Event Marketing 220

Event Marketing Marketing Budget Creation Planning Peer-to-peer 220

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. So, what’s working in social advertising for B2B marketers? platform ran in 2020 to find paid social media benchmarks.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Top Rank Marketing

JANUARY 31, 2024

And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media. And businesses aren’t just using social media to market their products and services. Convenience : Time is money. Personalization : Customization is key.

Social Media 100

Social Media B2B Marketing Social Marketing B2B Thought Leadership 100

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. About half of businesses outsource some content marketing. 1) Content marketing benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

The Point

MARCH 18, 2020

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Take Advantage of Organic Social Media Features. Facebook Events. Instagram Countdowns. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Catch up with her latest writings, videos, webinars and more here.

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 302

Social Media B2B Thought Leadership Media B2B 302

SnapApp

DECEMBER 13, 2018

Being a marketer in today’s business landscape is tough. At SnapApp, we’ve found that a consistent webinar program allows us to do just that. I’m planning my very first webinar. Getting started with your first webinar might sound like a huge challenge, but it’s actually pretty simple. Where do I start?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Why Video Marketing.

Paid Content 70

Paid Content Video Marketing Work Management Marketing Management 70

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

SEPTEMBER 2, 2022

Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team. And yet, social media’s impact reaches every corner of your business. In fact, 40% of brands use social data for competitive insight.

Social Media 112

Social Media Training Course Resources 112

SmartBug Media

SEPTEMBER 10, 2019

have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today? Here are the most critical pieces of information that I took away from working with genomics companies for almost a decade. Today, most individuals in the U.S.

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. It typically includes free, ungated resources like blog posts, webinars, and podcasts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. Not sure where to start?

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Get Comfortable With Virtual Events. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Does data on professional services buyers support investing in an inbound content marketing program? Is it an outdated approach?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Use paid social media. Effective content marketing strategies must start with the buyer persona top of mind.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Litmus

MARCH 13, 2020

When you can’t meet face-to-face, your email program can quickly become your most effective channel to create personal connections, bridge social distances, and build lasting relationships. That’s precious time for a company that depends on email to build and maintain the trust they have earned from their 2+ million subscribers.

Paid Social Agency 85

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 85

SmartBug Media

JUNE 5, 2020

Kula Ring Podcast Episode 63: Transform Your Business With Account-Based Marketing. Hosted by Kula Partners, an agency committed to helping leading B2B manufacturers craft digital experiences. Think of TAM as all of the companies you could possibly ever sell to. Paid social advertising. All right, let’s get to it.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). Build foundational programs that scale easily.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

Inbox Insight

MARCH 29, 2022

The following diagram demonstrates how external channels such as Social Media and Paid Media have the ability to increase your audience reach, achieve greater buyer engagement and attract early interest. Support your Organic Social Strategy with Additional Reach Tactics. Why is B2B brand awareness so important?

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Different social media platforms have different requirements for video.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Heinz Marketing

JULY 22, 2021

The same question applies – do you want to target all of these areas of your business? Step 2: Define Your Business Goals. Next, you’ll want to define your business goals. Once you’ve identified your business goals, it’s time to create a campaign theme. Paid social. Organic social.

Planning 136

Planning Ideal Customer Profiles Campaigns Top of Funnel 136

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort.

Promotion 80

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 80

SmartBug Media

JUNE 11, 2020

Instead of focusing on attracting a number of (unknown) prospects, the goal of ABM is to first identify a set number of (known) accounts to later engage/nurture and therefore expand or land a new business. For example, your company may be aiming to open new markets, provide new solutions, grow revenue, and/or ensure customer success.

Account Based Marketing 89

Account Based Marketing ABM Webinar Metrics Lead Ranking 89

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. The truth is, business events and conferences are still a must-have for tech companies. Utilizing Post-Event Webinars. It’s no coincidence that social media marketing and event marketing have a lot of crossover.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

FMG Suite

DECEMBER 17, 2020

Financial advisors who want to grow their business and increase their AUM need to learn about PPC advertising. Investing in paid ads has gone from an alternative growth-strategy to a necessary one. Use Countdowns to Promote a Webinar . Brand campaigns help you own your company name online.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions. Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Use Webinar Marketing to Educate and Attract Your Prospects. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98